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Teaching Notes
Teaching Notes
Teaching Notes 1–13.
Published: 02 January 2025
...? This case requires active student participation and interaction with instructors during the pre-class, in-class, and post-class phases. The following steps are recommended: Medium The class session is scheduled for 120 minutes, divided into four parts: 1) Case review (10 minutes...
Teaching Notes
Teaching Notes 1–6.
Published: 06 December 2024
.... Medium MoviePass is a movie ticket subscription service that grew slowly between 2011 and 2016 under its founder, Stacy Spikes. In 2016 and 2017, the company brought in a new CEO, Mitch Lowe, and a new majority owner, Ted Farnsworth, who cut the monthly subscription price to $9.95...
Teaching Notes
Teaching Notes 1–15.
Published: 11 October 2024
... management. 27 02 2025 27 02 2025 Medium Copyright © School of Management, Fudan University 2025 School of Management, Fudan University Licensed re-use rights only. No part of this publication may be reproduced, copied, stored, transmitted or sold in any form or by any means...
Teaching Notes
Teaching Notes 1–17.
Published: 08 October 2024
... the inherent circularity of such an estimation process Understand and attempt to quantify the potential costs of financial distress Medium This case was designed for introductory and advanced corporate finance courses at the MBA and executive education levels. In entry-level classes...
Includes: Supplementary data
Teaching Notes
Teaching Notes
Teaching Notes
Teaching Notes
Teaching Notes 1–30.
Published: 05 June 2024
... of this publication may be reproduced, stored in a retrieval system, made available to any LLM (e.g., ChatGPT), used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Medium Set...
Includes: Supplementary data
Teaching Notes
Teaching Notes 1–18.
Published: 03 May 2024
... in a retrieval system, made available to any LLM (e.g., ChatGPT), used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Technology Medium In December 2022, amid...
Teaching Notes
Teaching Notes 1–21.
Published: 27 February 2024
.../ . Supply chain management Medium Mellower is positioned as a premium coffee brand in China: make only healthy and tasty products, build a Chinese coffee brand, be a spreader of coffee culture and a leader in China's coffee industry. The vitality of Mellower lies in innovation. Upholding creative...
Teaching Notes
Teaching Notes 1–17.
Published: 26 February 2024
... without the permission of School of Management, Fudan University. To request permission to reproduce materials, please call +86-21-2501 1383, or email to case@fdsm.fudan.edu.cn . For more case information, please go to http://case.fdsm.fudan.edu.cn/ . Food and Baverages Medium...
Teaching Notes
Teaching Notes 1–22.
Published: 22 February 2024
..., scientific & technical services Medium After a successful transition from a projects-based IT business services company to a platformdriven analytics company, Saama's core leadership team gathered in 2017 to brainstorm the next phase of its growth. The year before, the team had decided...
Includes: Supplementary data
Teaching Notes
Teaching Notes 1–13.
Published: 04 February 2024
...@fdsm.fudan.edu.cn . This case was funded by Fudan premium Fund of Management. For more case information, please go to http://case.fdsm.fudan.edu.cn/ . This case is sponsored by Fudan Premium Fund of Management. Medium Founded in 2012 in Shanghai, UCloud is a provider of public cloud IaaS...
Teaching Notes
Teaching Notes 1–12.
Published: 30 January 2024
... 1383, or email to case@fdsm.fudan.edu.cn . Food & Beverages Medium On the business model, Lyfen skipped the manufacturing process, choosing to purchase all of its products from outside suppliers. Thanks to its sourcing strategy, Lyfen focuses on the construction of brand...
Teaching Notes
Teaching Notes 1–11.
Published: 30 January 2024
...@fdsm.fudan.edu.cn . E-commerce Medium Revenue and profits of Yiwu City Group (in ten thousand RMB). Source: Annual report of Yiwu City Group From the chart, we can see that Yiwu City Group has a “bottle neck” period in recent years. The revenue grows slowly and profits even decline...
Teaching Notes
Teaching Notes 1–5.
Published: 24 January 2024
... and communal circles. It also creates an opportunity for meaningful discussion of ways to identify and manage the human tendency to want more. Medium “Moral Complexity in Leadership” cases and teaching notes help business instructors harness the power of fiction to prepare students for the moral...
Teaching Notes
Teaching Notes 1–14.
Published: 06 December 2023
... Marketing Emerging Market Multinational Enterprise Born Global Firm Go-to-Market Strategy International Marketing Saas Medium SSC was started in November 2008. From the beginning, it supplied products online and positioned itself as a global exporter. The answer choices to the above...
Teaching Notes
Teaching Notes 1–24.
Published: 06 December 2023
... of the Indian Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Strategy Corporate Diversification International Business Finance Medium...
Teaching Notes
Teaching Notes 1–12.
Published: 01 December 2023
...) for operating the hotel. Unit owners would earn a regular share of hotel income. The lenders protect additional sale-risk by more conservative loan terms. The developer must analyse the feasibility of the repositioned asset. Medium Hotel Hotel Development Financial Feasibility Real...
Includes: Supplementary data

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