Keywords: SMEs
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The TQM Journal (2023) 35 (9): 59–82.
Published: 03 April 2023
.... The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Digitalization Digital marketing Marketing activities Customer value SMEs The American Marketing Association (AMA) gives the following definition: “Digital marketing is the use of digital...
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The TQM Journal (2021) 33 (7): 1–38.
Published: 17 November 2020
...Renata Biadacz Purpose The purpose of the study is to examine the research problem that represents an attempt to approximate the importance of quality costing in managing a modern enterprise using the selected enterprises from small and medium-sized enterprises (SMEs) in Poland. Design...
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The TQM Journal (2020) 32 (2): 362–380.
Published: 22 November 2019
...Wallace Avelar; Marcelo Meiriño; Guilherme Luiz Tortorella Purpose The purpose of this paper is to explore the applicability of lean construction (LC) concepts and tools in necessary, but non-value-added activities (NVAA) in small and medium-sized enterprises (SME). The application of the lean...
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The TQM Journal (2016) 28 (4): 613–635.
Published: 13 June 2016
...Manisha Lande; R. L. Shrivastava; Dinesh Seth Purpose – The purpose of this paper is to identify and list critical success factors (CSFs) of Lean Six Sigma (LSS) framework affecting and influencing quality, operational and financial performance of small and medium enterprises (SMEs). It also...

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