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Young Consumers: Insight and Ideas for Responsible Marketers
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Issue
2 January - Volume 25, Issue 1, Pages 1 - 148
20 February - Volume 25, Issue 2, Pages 149 - 287
7 May - Volume 25, Issue 3, Pages 289 - 420
25 June - Volume 25, Issue 4, Pages 421 - 553
6 August - Volume 25, Issue 5, Pages 557 - 664
20 November - Volume 25, Issue 6, Pages 665 - 1035
Volume 25, Issue 6
20 November 2024
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ISSN
1747-3616
EISSN
1758-7212
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Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers
Nadia Jimenez
;
Sonia San Martin
;
Paula Rodríguez-Torrico
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Victorian (Australian) parents are receptive to a primary school-provided lunch program
Janandani Nanayakkara
;
Gozde Aydin
;
Alison O. Booth
;
Anthony Worsley
;
Claire Margerison
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The white picket fence: how Millennials and Baby Boomers view the American Dream
Kristin Scott
;
Juan Meng
;
Ann Kuzma
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Towards a causal link between food insecurity and buy-now-pay-later use by young Australians
Beatriz Gallo Cordoba
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Catherine Waite
;
Lucas Walsh
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Something to chew on: assessing what students want from campus dining services
Luana Nanu
;
Imran Rahman
;
Mark Traynor
;
Lisa Cain
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Gifts to incentivise donations from young consumers: an ethical tension
Hayley Vale
;
Lisa Schuster
;
Dominique A. Greer
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Re-imagining African millennials’ brand buying and distribution channel selection behaviour in a technologically disrupted world
Tendai Chikweche
;
James Lappeman
;
Paul Egan
;
Hossain Mohammed
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Young adults’ perceived social isolation and e-impulse buying on social commerce platforms: linking roles of perceived stress and hedonic browsing
Felicito Angeles Jabutay
;
Tan Limpachote
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for Young adults’ perceived social isolation and e-impulse buying on social commerce platforms: linking roles of perceived stress and hedonic browsing
Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers
Priyanka Gupta
;
Sanjeev Prashar
;
Chandan Parsad
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for Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers
Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective
Qiaoling Lin
;
Siew Imm Ng
;
Norazlyn Kamal Basha
;
Xi Luo
;
Yingxia Li
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for Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective
Appearance vanity or achievement vanity: which better predicts young consumers’ decision-making orientations?
Hakan Cengiz
;
Rabiya Gokce Arpa
;
Kubra Nur Sezgin
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The mediating effect of financial reporting quality on the relationship between corporate social responsibility and corporate green innovation
Lujian Wang
;
Nazimah Hussin
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How does the influencers' country of origin affect online brand advocacy among young consumers?
Meena Rambocas
;
Jenna Metivier
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Exploring the link between creative tourist experiences and intentions among Gen Z: a sequential mediation modeling approach in creative tourism
Ishani Sharma
;
Soni Sharma
;
Arun Aggarwal
;
Sahil Gupta
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for Exploring the link between creative tourist experiences and intentions among Gen Z: a sequential mediation modeling approach in creative tourism
The surveillance, gamification and datafication of children’s finance: a feature and tagline analysis of child finance apps
Bjørn Nansen
;
Lauren Bliss
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Are young adult consumers ready to be intelligent shoppers? The importance of perceived trust and the usefulness of AI-powered retail platforms in shaping purchase intention
Ghada ElSayad
;
Heba Mamdouh
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for Are young adult consumers ready to be intelligent shoppers? The importance of perceived trust and the usefulness of AI-powered retail platforms in shaping purchase intention
Do business-wide sustainability labels boost consumer trust and enhance perceptions of sustainability information quality? An experiment among Z-generation members
Teresa Sanchez-Chaparro
;
Victor Gomez-Frias
;
Fernando Onrubia
;
Maria Jesus Sanchez-Naranjo
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for Do business-wide sustainability labels boost consumer trust and enhance perceptions of sustainability information quality? An experiment among Z-generation members
Environmental sustainability in the digital age: unraveling the effect of social media on green purchase intention
Mohammed Nazish
;
Mohammed Naved Khan
;
Zebran Khan
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for Environmental sustainability in the digital age: unraveling the effect of social media on green purchase intention
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Influence of packaging attributes of a new soft-drink brand on customer engagement, brand experience and purchase intention of young Saudi consumers
Understanding UK university students’ day-to-day spending: a qualitative study
“Get ready with me for school”: childhood and adolescence commercialization through branded beauty videos on TikTok
Editorial: Generation Alpha and the evolution of consumer insights
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