Issues

It’s 5:00 somewhere: exploring consumer drinking mindsets

Logan Pant; Lou E. Pelton
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Power to the deinfluencers: how parasocial relationships drive anti-consumption among young consumers

Gina A. Tran; Youngok Sunny Song; Khaled Aboulnasr
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Effects of a social awareness communication campaign to promote sustainability at the university

Begoña Grijalvo-Cabrera; Natalia Vila-Lopez; Inés Küster-Boluda
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Exploring personality traits, intentions and emotions in responsible tourism behavior: evidence from Gen Y and Gen Z in India

Sandeep Kumar Walia; Ante Mandić; Pooja Choudhary
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De-influencing gen Z tourists: effects of message features, mimicry and overtourism awareness in sustainable travel influencer marketing

Yi Xuan Ong; Sook Fun Fong; Khartic Rao Manokaran
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Influencers’ approaches for rebuilding personal brand after cancellation

Elmira Djafarova; Caitlin Jobling
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Korean mothers and advergames: a Protection Motivation Theory approach to evaluating break-based mediation

Eunji Cho; Dooyeon Park
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