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1-7 of 7
Keywords: Perceived value
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Journal Articles
Unlocking LinkedIn adoption for higher education students: findings from PLS-SEM and NCA
Open Access
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 172–187.
Published: 22 May 2025
... to the terms of the CC BY 4.0 licence. Value-based adoption model Subjective norm Higher education Career management Perceived value Social media Social networking services (SNS) remain a global phenomenon, drawing many users to utilize such platforms to share their thoughts and emotions...
Journal Articles
Influence of artificial intelligence on consumers’ lifestyle product choices and the key to driving sustainable behaviour
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (5): 808–830.
Published: 13 May 2025
...Anupama Mahajan; Shikha Sharma; Vineeta Agrawal; Vaishali Nikalje Purpose The purpose of this study is to determine the impact of artificial intelligence (AI) experience on sustainable behaviour with the mediating roles of perceived value, customer engagement and purchase intention. Design...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 1–21.
Published: 30 April 2024
... and Z) were used to assess the research data and model. Findings The results show positive trust and perceived value associations with intention to purchase, particularly among Generation Y and Z consumers. The findings also show negative irritation, product risk and time risk associations...
Journal Articles
From pride to plate: how feelings of pride and guilt lead Gen Z to plant-based consumption at restaurants
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 831–848.
Published: 22 August 2023
...Patcharaporn Mahasuweerachai; Chompoonut Suttikun; William Hamilton Bicksler Purpose Amidst pressing environmental concerns, the service industry has increased its focus on sustainable production and consumption patterns. This study aims to explore whether Generation Z’s perceived value of plant...
Journal Articles
Perceived value of recommended product and consumer e-loyalty: an expectation confirmation perspective
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 742–766.
Published: 21 August 2023
...Seth Ampadu; Yuanchun Jiang; Samuel Adu Gyamfi; Emmanuel Debrah; Eric Amankwa Purpose The purpose of this study is to examine the effect of perceived value of recommended product on consumer’s e-loyalty, based on the proposition of expectation confirmation theory. Vendors’ reputation is tested...
Journal Articles
Determinants of Millennial behaviour towards current and future use of video streaming services
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 397–412.
Published: 28 December 2021
...Philip Walsh; Ranjita Singh Purpose This study aims to investigate the evolution of factors that influence the current and future use of video streaming applications by Millennial consumers. Design/methodology/approach Combining technology acceptance, perceived values and user identity theory...
Journal Articles
Modeling satisfaction and repurchase intentions of mobile smart wristbands: the role of social mindfulness and perceived value
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (3): 237–250.
Published: 03 July 2018
...Adesegun Oyedele; Roberto Saldivar; Monica D. Hernandez; Emily Goenner Purpose This paper aims to empirically test a model of different facets of perceived value (economic, emotional, aesthetic and convenience) and social mindfulness (SM) as determinants of consumer satisfaction and repurchase...
