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Keywords: Perceived value
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 172–187.
Published: 22 May 2025
... to the terms of the CC BY 4.0 licence. Value-based adoption model Subjective norm Higher education Career management Perceived value Social media Social networking services (SNS) remain a global phenomenon, drawing many users to utilize such platforms to share their thoughts and emotions...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 742–766.
Published: 21 August 2023
...Seth Ampadu; Yuanchun Jiang; Samuel Adu Gyamfi; Emmanuel Debrah; Eric Amankwa Purpose The purpose of this study is to examine the effect of perceived value of recommended product on consumer’s e-loyalty, based on the proposition of expectation confirmation theory. Vendors’ reputation is tested...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 397–412.
Published: 28 December 2021
...Philip Walsh; Ranjita Singh Purpose This study aims to investigate the evolution of factors that influence the current and future use of video streaming applications by Millennial consumers. Design/methodology/approach Combining technology acceptance, perceived values and user identity theory...
Journal Articles

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