... engagement ( CE ), brand experience ( BE ) and purchase intention of young Saudi consumers. Design/methodology/approach The survey was conducted with young consumers in Saudi Arabia, and the 221 acceptable responses were analyzed using partial least squares structural equation modeling. Findings...

... nonandrogynous models. Viewer gender was associated with purchase intention, but model gaze time was not. Transphobia and traditional beliefs about gender, together, mediated this relationship. Practical implications Gen-Z consumers demonstrated increased visual attention to fashion advertisements...

... fulfilling experiential products generate greater arousal, which, in turn, is a significant determinant of purchase intention. Originality/value This study offers innovative results, revealing that long-held approaches to time-scarcity applications in online retail may no longer appeal to Gen Z consumers...

... of variance. Findings The results revealed that AL had the largest effect on both purchase intention (PI) and word-of-mouth (WOM) intention among young consumers, followed by CB and then VM. Consumer WOM intention was found to be a significant and very important mediator of the effect of perceived VM, AL...

...Anupama Mahajan; Shikha Sharma; Vineeta Agrawal; Vaishali Nikalje Purpose The purpose of this study is to determine the impact of artificial intelligence (AI) experience on sustainable behaviour with the mediating roles of perceived value, customer engagement and purchase intention. Design...

...Chee-Hua Chin; Tat-Huei Cham; Jill Pei-Wah Ling; Chai Jasmine Bao-Tze; Wei Chiang Chan Purpose With an emphasis on the moderating impact of trust, this study examines determinants influencing the purchase intentions of young consumers in augmented reality (AR) shopping platforms. This research...

... trust, perceived usefulness and purchase intention toward AI-powered retail platforms. Design/methodology/approach Data were collected from 276 customers in Egypt, primarily from the millennial and Gen Z demographic segments. The collected data were then analyzed using the statistical package...

... publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Google ads Search engine advertising Sponsored search advertising Search engine results page Cohort analysis Purchase intention Trust Perceived value Irritation Product risk Time...

... and due to the precision of the method. Findings Results indicate that, in accordance with social media engagement (SME) theory, high SME elevated social commerce purchase intentions while professional advice seekers reported increased brick-and-mortar shopping. Thus, context-dependent, young...

... influencer’s credibility on female millennials’ purchase intention of beauty products. Design/methodology/approach To validate the research questions and hypotheses, data were obtained from young female consumers using an electronic self-administered survey questionnaire that was close ended. A total...

... This study concluded that developing strategies focused on prices of mobile phones gamers use to play games tends to influence mobile gamers' purchase intentions. This paper extends the study of mobile device purchase behavior, uniting constructs studied separately and proposing connections not yet tested...

... that enhanced brand attractiveness, which in turn positively affected purchase intention. Research limitations/implications This study collected data from Generation Z. Although this generation is the world’s most influential consumer group and is highly engaged in social media, the findings may...

... the favourable impact of cartoon characters to influence the behaviour of GA while making the final purchase decision. The likability was found to be significantly related to the recall, willingness to try/buy. The recall was significantly related to willingness to try/buy and purchase intention. Willingness...

... usefulness and information adoption as consequences of argument quality, source credibility, information quantity and emotive word comprehension, and as an antecedent of purchase intentions. Design/methodology/approach Data are collected through survey questionnaire from 405 hotel young customers...

...Pallavi Chaturvedi; Kushagra Kulshreshtha; Vikas Tripathi Purpose The purpose of this study is to investigate the influence of environmental concern, perceived value, personal norms and willingness to pay on generation Z’s purchase intention for recycled clothing. Design/methodology/approach...

... fairly when conducting business, while a negative reputation may indicate the logistics company may not act fairly. Thus, we investigate how logistics-carriers reputation moderates the trust to purchase intentions relationship. Typically, people important to the consumer, such as friends...

... the multi-group analysis and the importance-performance map analysis (IPMA). Findings Findings suggest that CSR alone is unable to influence millennial fast food consumers’ purchase intention. Therefore, fast food business strategists should communicate CSR activities by simultaneously focusing...