... Licensed re-use rights only Generative artificial intelligence Systematic literature review Young consumer AI consumption Social companion bots Chatbots Figure 1 PRISMA statement Source: Authors’ own work A review process begins with 1398 records, removes 567 duplicates, screens...

... the need for robust AI governance as more young consumers increasingly use generative AI for various applications. This paper aims to examine the ethical challenges posed by generative AI and review the AI policies in higher education to regulate young consumers use of generative AI, focusing...

...Michael Stoica; Thomas M. Hickman Purpose This paper aims to assess retail shopping avenues for young consumers based on the type of guidance and assistance they pursue (social media vs professional service provider) in purchasing situations judged to be important. Young consumers consider...

...Kaushik Samaddar; Sanjana Mondal; Aradhana Gandhi Purpose The continuous evolution of e-commerce with young consumers’ growing interest in online shopping has transformed the retail landscape across the world. With the surge in online sales, counterfeits of luxury goods have also found themselves...

...Ashish Gupta; Ajay Kumar; Esubalew Melese Purpose This study aims to identify the key drivers of consumer engagement in e-commerce among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued usage intention. Design/methodology/approach A cross-sectional research...

...). Additionally, this study endeavors to examine the moderating effect of adolescent green organizational citizenship behavior (OCB) on the association between young consumer GBI and young GACB. Design/methodology/approach The data for this study was collected from a sample of 282 university students located...

...Jieqi Guan; Yui-yip Lau; Huijun Yang; Lianping Ren Purpose This paper aims to explore factors affecting young consumers’ purchasing of new smart products under the influence of social media. Design/methodology/approach Twenty semi-structured, face-to-face, in-depth interviews were conducted...

... et al., 1989). Few studies found that males are more ethical than females (Bossuyt and Van Kenhove, 2016 ; Phau and Kea, 2007). Gender Indonesia Thailand Consumer ethics Young consumer A report revealed that Southeast Asia has become Asia’s safe haven as China and India falter...

... to some of the highest religious followers. The purpose of this paper is to investigate the impact of young consumer’s religiousness on their attitude and intention towards digital piracy which should negate their tendency to pirate. Design/methodology/approach Data were collected from Indonesia...