Issues

Special Issue: Innovative research methods in marketing. Guest Editors: Yang Sun, Isaac Cheah, Billy Sung, Eun-Ju Lee

Innovative research methodologies in marketing research

Yang Sun; Isaac Cheah; Billy Sung; Eun-Ju Lee
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Combination classification method for customer relationship management

Zhe Zhang; Yue Dai
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Corporate sustainability management under market uncertainty

Honglei Liu; Sang Jin Kim; Huanzhang Wang; Kyung Hoon Kim
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Advantage of low quality in short life cycle products

Yang Sun; Helen Huifen Cai; Rui Su; Qianhui Shen
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Establishing the measurement invariance in measures of consumers’ perceived value

Hyo Jin Eom; Zhenqiu (Laura) Lu
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Congruity and processing fluency: An analysis on the effectiveness of embedded online video advertising

Zhiying Jiang; Chong Guan; Ivo L. de Haaij
View articletitled, Congruity and processing fluency<span class="subtitle-colon">: </span><span class="subtitle">An analysis on the effectiveness of embedded online video advertising</span>
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What can neuroscience offer marketing research?

Billy Sung; Nicholas J. Wilson; Jin Ho Yun; Eun Ju LEE
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The role of musical priming in brand recall

Gabriel Levrini; Cristian Luis Schaeffer; Walter Nique
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Young consumers’ brain responses to pop music on Youtube

Kyoung Cheon Cha; Minah Suh; Gusang Kwon; Seungeun Yang; Eun Ju Lee
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Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience

Letizia Alvino; Rob van der Lubbe; Reinoud A.M. Joosten; Efthymios Constantinides
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