Issues

Effects of anthropomorphized virus warnings and perceived cuteness on compliance intention

Liang Xiang; Hyun Jung Park
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The adoption of mobile payment services by millennials: the roles of smartphone addiction and situational variables

Bijeta Shaw; Sanjit K. Roy; Ankit Kesharwani; Sebastiaan van Doorn; Arnold Japutra
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Metaverse in marketing and logistics: the state of the art and the path forward

Garry Wei-Han Tan; Eugene Cheng-Xi Aw; Tat-Huei Cham; Keng-Boon Ooi; Yogesh K. Dwivedi; Ali Abdallah Alalwan; Janarthanan Balakrishnan; Hing Kai Chan; Jun-Jie Hew; Laurie Hughes; Varsha Jain; Voon Hsien Lee; Binshan Lin; Nripendra P. Rana; Teck Ming Tan
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Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry

Asif Ali Safeer; Thanh Tiep Le
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The dark side of mobile apps: when and how technical security matters for in-app purchases?

Yulong (David) Liu; Henry F. L. Chung; Zuopeng (Justin) Zhang; Mian Wu
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What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality

Chun-Ming Chang; Chiahui Yen; Szu-Yu Chou; Wen-Wan Lo
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Effect of green advertising attitude on collectivist consumer behavior: an integrative approach

Joseph Lok-Man Lee; Vanessa Liu; Calvin Cheng
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Understanding young Chinese consumers' preferences for foreign clothing brands: a behavioural approach

Daniel Esteban May; Sara Arancibia; Calvin Wang; Nigel Hill; Karl Behrendt
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Why the grass is always greener on the other side of the fence? – the research of Chinese consumer xenocentrism: take electronics as an example

Yi Zhang; Dongxin Zhang
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How streamer channels influence luxury brand sales in live streaming commerce: an empirical study

Guoxin Li; Peiwen Tang; Jiao Feng
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The UAM service network: multi-objective and multi-period design for UAM airports

Jeongjoon Boo; Seung Yeob Lee; Byung Duk Song
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Influence of robots service quality on customers' acceptance in restaurants

Tejas R. Shah; Pradeep Kautish; Khalid Mehmood
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Research on the influence of online fitness user engagement on value co-creation behavior

Gaofu Liu; Haonan Yang; Jing Nie
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The relationship among relationship-selling, celebrity attachment and customer engagement

Ching-Wen Yeh
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