Issues

Interactive effects of market orientation, innovation orientation and sales control systems on firm performance in B2B markets

Ugur Burak Aydin; Umit Alniacik
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How do live-streamers attract their consumers: insights from a multi-group analysis

Jie Xiong; Feng Li
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The luxury should be “high”: the effect of positioning in cobranding on luxury evaluation

Xinyu Nie; Liangyan Wang; Eugene Y. Chan
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Disassembling the components of virtual clothing presentation: exploring their impact on consumers' perception and purchase intention

Siyi Dai; Ping Xiao; Huimin Li
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Exploring the brand experience in the metaverse under the perspective of technology acceptance model

Xiaolei Yu; Xuxiang Cheng; Kyung Hoon Kim; Huanzhang Wang
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The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Yang Sun; Wenmei Ding; Xuhui Wang; Xiaoxue Ren; Mustika Sufiati Purwanegara
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Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing

Hsiu-Hua Chang
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How do temporal psychological distance and grandiose narcissism affect tourists’ travel motivation and attraction visit intention?

Wee Kheng Tan; Chieh-Yu Yang
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Omnichannel word-of-mouth genesis: the confluence of online-offline experiences, social influence and skepticism

Eunye Jeong; Hyeon Jo
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Intention-behaviour gap in organic food consumption: a dual-moderated mediation model

Thi Thu Trang Nguyen; Thi Phuong Linh Nguyen
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Consumer willingness to buy and pay for dog-human companionship: a combination of SEM and NCA approaches

Bikramjit Rishi; Atul Shiva; Ritika Sharma Israney
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Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty

Tianye Ling; Rui Zhao; Hyungshim Jang
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Retraction notice: Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?

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