Issues

The determinants of product trust in live streaming E-commerce: a hybrid method integrating SEM and fsQCA

Hong-Bo Jiang; Zou-Yang Fan; Jin-Long Wang; Shih-Hao Liu; Wen-Jing Lin
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Self-regulation and panic buying: examining the brake mechanism effect on fear of missing out

Tatiana Anisimova; Soniya Billore; Philip Kitchen
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Influencer-generated content on social media: how does influencers’ self-disclosure affect followers’ purchase intentions?

Honghong Zhang
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“Coolness” and “joy” in games: factors influencing mobile game players' willingness to make in-game purchases

Yining Ma; Wang He
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Unpacking service failures in artificial intelligence: future research directions

Ritika Chopra; Seema Bhardwaj; Park Thaichon; Kiran Nair
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Effects of virtual makeups' perceived augmentation on consumers' perceived value

Ruijuan Wu; Sha Xiong; Chenghu Zhang
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From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps

Pratibha Singh; Garima Malik
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Effects of consumers’ engagement in pro-environment activities on social media on green consumption behaviour

Fenghua Li
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Research on the influence of digital human avatar characteristics on brand fans effect

Jifei Xie; Haoyu Wu; Zhe Li; Lulu Ma; Kexi Liu
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The persuasive effects of scarcity messages on impulsive buying in live-streaming e-commerce: the moderating role of time scarcity

Shuaikang Hao; Ling Huang
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The impact of in-feed advertising design features on purchase intention

Jingbo Shao; Chang Ma; Xinyue Wang
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Exploring the nexus between influencers and brand evangelism

Purvendu Sharma; Kapil Khandeparkar
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Unveiling the marketer's lens: exploring experiences and perspectives on AI integration in marketing strategies

Samer Elhajjar
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Personalized human-computer interaction as an information source for ride-hailing platforms: behavior intention perspective

Jing Li; Rui Ling; Fangjie Sun; Jinming Zhou; Haiya Cai
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