Issues

Exploring the nexus of board gender diversity in corporate philanthropy moderated by buyer and supplier centrality: the evidence from Japan

Shanping Hu; Sotaro Katsumata; Xi Li; Huijing Gao
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Exploring the role of digital product passports for supply chain traceability in the “Made in Italy” textile sector

Eleonora Acciai; Silvia Pérez-Bou
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Is beauty important? Exploring the effect of housing agents’ beauty on customers’ online renting decision-making: an AI-based big data analysis

Shizhen Bai; Xinyue Huang; Chunjia Han; Mu Yang; Dingyao Yu; Qiutong Li
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Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity

Zefeng Shao; Nik Mohd Hazrul Nik Hashim; Wenhan Bao; Na Zhao
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Resurgence or one-hit wonder? A comparative study of consumer behavior shifts in online community group-buying from COVID-19 to post-pandemic era

Rongteng (Renata) Zhang; Li Lin; Gaohuan Chen
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Pioneer or follower? The sequence of introducing self-operated logistics on platform under consideration of preannouncement

Ping Li; Bin Wu
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The role of short videos in inspiring traditional food consumption: a conditional mediation model

Liang Wu; Yuhanis Ab Aziz; Jun-Hwa Cheah; Khairunnisak Latiff; Meiwen Guo
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Augmented reality (AR) marketing, customer experiences and customer delight in soft drinks: an empirical study

Quan Phan Nguyen Anh; Long Hoang; Duc Nguyen Van
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Decoding virtual streamers: exploring emotional and cognitive drivers of consumer patronage intentions in live-streaming commerce

Yixin Gu; Ziwei Guo; Junyi Hao
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Power of psychological connectedness: a new lens for understanding and avoiding consumer indulgence

Qing Yao; Xiaomin Liu
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Building bridges of trust: the role of payment, certification, logistics, and herd mentality in cross-border e-commerce

Miaomiao Zheng; Chengxiang Chu; Cong Cao
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Do source credibility, green experience, and green brand image shape sustainable consumer behaviour? A PLS-SEM-fsQCA model

Sha Wu; Ai-Fen Lim; Woei-Yu Lim
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Extending the investment model in social commerce: the role of trust in continuance purchase intention

Weisheng Chiu; Taehwan Kim; Heetae Cho
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Less is more: enhancing the persuasiveness of multifunctional product advertising

Shu Wang; Zhiyuan Huang; Xiaohe Dai
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Back to the future via human-centered artificial intelligence

Dae Hui Lee; Udo Gottlieb
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How anchor characteristics affect consumers’ impulsive buying behavior in the context of live streaming of agricultural products

Wei Shi; Tingting Xie; Kejun Lin
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Evolution of adoption determinants in cross-border e-commerce: comparing AliExpress and Temu

Minjung Roh; Hyunkyu Jang
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“Good shopping decisions” or “selling goods” – the impact of short video marketing models on consumer purchasing behavior

Zonggao Wang; Huanhuan Chi
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