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Keywords: Chinese tourists
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (10): 2037–2053.
Published: 26 February 2021
...Yunen Zhang; Wei Shao; Park Thaichon Purpose This paper aims to investigate whether cultural intelligence will influence Chinese tourists’ travel satisfaction, revisit intention and word-of-mouth communication. Design/methodology/approach An online survey was conducted to collect data from 614...
