... theory. The SOR model is a well-established framework in consumer behaviour literature that underpins the process through which external stimuli trigger behavioural outcomes by shaping one's internal psychology (Chen et al., 2025). Despite its widespread application in contemporary research...

... to explore the mediating role of consumer trust. The study fills a gap in consumer behaviour research on regionally distinctive agricultural products, offering insights into trust formation and strategic recommendations. Design/methodology/approach A quantitative approach was used, integrating partial...

... at: 435979975@qq.com Green marketing Green brand image Customer loyalty Green self-identity Consumer behaviour Sustainability The authors declare that no funds, grants, or other support were received during the preparation of this manuscript. Green brand image is a central conduit from...

...), which can contribute to the global effort to foster more eco-friendly products and a sustainable future. Eco-friendly products Buying intent Norm activation model Elaboration likelihood model Consumer behaviour SDG12 In today’s society, there is a notable shift towards eco-consciousness...

... offers new avenues for consumer engagement via immersive experiences and interactive advertising. As argued by Dwivedi et al. (2022) , this digital ecosystem is effective in attracting the younger demographics as it revolutionizes consumer behaviour through tailor-made virtual shopping...

...Hu Meng; Xinran Xu; Tianyue Tian Purpose The purpose of this paper is to explore the influential mechanism of consumer behaviour and identity towards Neo-Chinese fashion from the perspectives of cultural identity and emotional self-regulation mechanism. Design/methodology/approach Through...

... them to coordinate their relationships with fans more effectively. Purchase intention Live streaming Transformation Consumer behaviour Content anchor E-commerce Cong Cao can be contacted at: congcao@zjut.edu.cn 09 08 2023 29 11 2023 21 01 2024 23 01 2024...

... Publishing Limited Licensed re-use rights only Corporate philanthropy Social media brand community Community evolution Consumer behaviour Consumer sentiment In the age of social media, every movement of an enterprise, ones involving social responsibility, is likely to be amplified...

...Lanhui Cai; Kum Fai Yuen; Mingjie Fang; Xueqin Wang Purpose The COVID-19 pandemic has resulted in significant changes in consumer behaviour, which has had a cascading effect on consumer-centric logistics. As a result, this study conducts a focused literature review of pandemic-related consumer...

... adoption, substantial drops in Nintendo's share price occurred alongside the damage to brand equity. Such a case highlights the need to extend scholarship beyond traditional ‘adoption’ and begin to truly illustrate and explain the consumer behaviour phenomenon of ‘discontinuance’, particularly...

... behaviour Facebook Content analysis Emojis Media (new media) Word of mouth marketing Emoticons Emotion communication In spite of the success of emojis, emoticons are not (already) dead. In contrast with ready-to-use emoji solution, the old-fashioned emoticons are crafted/designed by the user...

... can be contacted at: alessandro.si@gmail.com Consumer behaviour Consumer satisfaction Gastronomy Food and beverage marketing Structural equation modelling (SEM) The word restaurant has its origin in the Latin word restaurare, which means restoring – restoring force...

... 01 2019 16 01 2019 27 01 2019 10 03 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only China Consumer behaviour Satisfaction Repurchase intention Brand leadership Online shopping website The digital development...

... Consumer behaviour Integrated information and service Omnichannel Information consistency Omnichannel institutional mechanisms Service integration Retailing has changed dramatically in the last two decades due to the emergence of the online channel and digitalization (Verhoef et al...

... ; Ndubisi and Moi, 2005). The Asia-Pacific region is a culturally heterogeneous region, shaped by religious and linguistic forces. In particular, Fam and Waller (2003) found that religious beliefs in the region influence consumer behaviour in terms of product choices and the community attachment. New...

..., PSI is a particularly appropriate and helpful perspective to explain the influence of vlogs on the audience (Lee and Watkins, 2016). © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Brand preference Consumer behaviour Perceived brand quality...

... 2018 11 01 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Competitive strategy Market orientation Consumer behaviour Statistical methods Collaboration-coordination International logistics Over the last two decades, there has...

... 08 08 2017 15 08 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Australia Market segmentation Consumer behaviour Organic food Food and beverage marketing The Australian organic industry continues to possess a relatively...

... than many other product cues. Originality/value There are relatively few research studies have focussed on apparel consumer behaviour, and the salient impact of product-evaluative cues – particularly from a cross-national perspective. This study covers a wide array of important evaluative cues...

... 2016 23 03 2016 16 08 2016 12 11 2016 22 11 2016 24 11 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Malaysia Consumer behaviour Consumer ethnocentrism Ethnic Consumer animosity Scale modification...