... towards the featured food products. It was also found that consumer ethnocentrism moderates the mediating effect of consumer inspiration. Originality/value This study extends consumption value theory by introducing traditional food as a new antecedent and integrating the consumer inspiration model...

...Teng Wang; Zhuo Li; Zhenxing Gong; Yan Tang Purpose While modern medicine prevails in China’s pharmaceutical and medical sectors, traditional Chinese medicine (TCM) has experienced significant growth in recent years. This study aims to explore the link between consumer ethnocentrism and TCM...

...Qifan Jia; Rui Chen; Yihan Zuo; Run Liu; Roushan Gong; Linnan Huang; Chen Chen; Bangyi Xue Purpose This research aims to find out the reasons why Chinese people prefer domestic products. The authors examine the effect of consumer ethnocentrism (CE), social norms (SNs) and national identity (NI...

... role of PO and consumer animosity (CA) in the relationship between NI and WTB . The results also demonstrate that while consumer ethnocentrism (CET) positively moderates the mediating path via PO at all levels from low to high, it moderates the path via CA only at the mean and high levels...

... underdeveloped multi-ethnic inland city like Nanning were less consumer ethnocentric than those in the affluent coastal cities. Originality/value This is the first study to assess measurement invariance of the CETSCALE with student sample from an economically underdeveloped multi-ethnic inland city in China...

...Hsiang-Ming Lee; Tsai Chen; Yu-Shan Chen; Wei-Yuan Lo; Ya-Hui Hsu Purpose The purpose of this research is to survey whether consumer ethnocentrism and animosity will affect consumers' perceived betrayal and cause negative word-of-mouth (NWOM). Design/methodology/approach This study conducted...

...Yung-Shen Yen Purpose While the idea that consumer ethnocentrism influences the willingness to buy domestic products is a well-known assumption for marketers, the purpose of this paper is to examine the moderating effect of consumer ethnocentrism on the willingness to buy domestic products...

... scale, including two other related constructs (consumer ethnocentrism and consumer animosity), is then tested through structural equation modeling (SEM) using WarpPLS 5.0 and data from 495 respondents. Findings EFA and CFA results suggest that the modified eight-item consumer racism scale...

...C. Min Han Purpose The purpose of this paper is to investigate how consumer cosmopolitanism (COS) and consumer ethnocentrism (CET) may affect young populations in China (an emerging country) and Korea (an advanced emerging country) on their evaluations of Japanese brands. Design/methodology...

...Nguyen-Hau Le; Hai-Minh Thi Nguyen; Tuan Van Nguyen Purpose – Based on the intra-national diversity view, this research aims to employ the concept of national identity to explain the consumer's evaluation of foreign product with local brand and the extent of consumer ethnocentrism...

...Xiao Tong; Chunxiao Li Purpose – This study aims to investigate the effect of brand personality and consumer ethnocentrism on perceived quality and purchase intentions in China's sportswear market. Design/methodology/approach – In order to examine and compare the effect of brand personality...

...T.C. Melewar; Sharifah Alwi; Kai‐Uwe Seidenfuss; Yunus Kathawala; Keith Dinnie Purpose The purpose of this paper is to report an application of the CETSCALE measuring consumer ethnocentrism for high‐value consumer goods in the emerging markets of the Association of Southeast Asian Nations (ASEAN...