...Sang In Lee; Changchun Gao Purpose This research analyzes how consumers' awareness of environmental problems impacts behavior toward upcycled fashion products and explores variations based on consumer innovativeness levels. Design/methodology/approach A quantitative methodology was adopted...

... factors that significantly influence switching intentions. Among the mooring factors, only consumer innovativeness positively facilitates switching decisions and herding behavior only enhances the impact of relative advantage on switching intention. Inertia negatively moderates the intention-behavior link...

...You-Kyung Lee Purpose The study aims to verify and compare the relationship of consumer innovativeness and technostress for FinTech usage behavior of Korean and Chinese Gen Z consumers. Design/methodology/approach The study proposes an integrative causal model derived from consumer...

...), customer satisfaction, switching cost and consumer innovativeness (CI) on service switching intention (SWI); the mediating role of customer satisfaction; and the moderating role of service switching cost on the relationship between CI and SWI. Design/methodology/approach Data were collected using...

...Chih-Wei Chao; Mike Reid; Felix Mavondo Purpose – Despite the importance of the diffusion of new products, there is not yet a single scale to measure consumer innovativeness and new product adoption behavior efficiently and effectively across countries. The purpose of this study is to examine...

...Wooyang Kim; C. Anthony Di Benedetto; Richard A. Lancioni Purpose The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain‐specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market...