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Keywords: Customer retention
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 529–547.
Published: 10 June 2025
..., this study integrates switching barriers as both a direct influencer and a moderator, offering a more comprehensive framework. The findings have significant theoretical implications for refining customer retention models and practical value for health and fitness club managers seeking to design targeted...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (8): 1634–1658.
Published: 28 October 2021
... [ X 1 + X 2 − W ] Decentralized service chains Incentive design Customer acquisition Customer retention In practice, companies may spend too heavy time and money in acquisition because of rapid growth in the end market, leading to the neglect of customer retention...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1245–1265.
Published: 30 September 2021
... subscription are assumed to be identical between the firms and the difference of the service quality between the firms is not significant compared with the switching cost, the customer has little incentive to switch while keeping the current device in our setting. Customer retention Customer acquisition...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1038–1054.
Published: 02 October 2019
..., as for fast fashion products, short life cycle product is a more important factor, because fashion changes over time, so fast fashion products more easily go out of fashion. Sometimes the old product is just out of fashion, which is another reason that customers will not continue to use it. Customer...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (4): 616–633.
Published: 12 September 2016
... from other service providers, including China Unicom and China Telecom to maintain its loyal base of customers (Hu and Zhang, 2005 ; Zhou et al., 2010). Customer loyalty (CL) is often considered as one of the key drivers of customer retention and maintaining leadership in a fiercely...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (3): 435–463.
Published: 13 June 2016
... quality Consumer behaviour Customer retention Customer retention is vital for all businesses, especially for high-tech services such as residential internet and mobile phone services. The providers of these services need to be competitive with regard to many aspects of service performance...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (1): 141–159.
Published: 11 January 2016
... to assume that perceived information quality and privacy are related to value. Hence, the following has been hypothesised: © Emerald Group Publishing Limited 2016 Customer retention Information privacy Customer turnover has become a contentious issue in the internet services industry...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (2): 168–189.
Published: 08 April 2014
... Group Publishing Limited 2014 Information systems Customer retention Mobile communications Despite the importance of continuance usage, the extant literature has concentrated on examining the initial adoption of mobile commerce and exploring its antecedent variables (Shin et al...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (3): 452–471.
Published: 17 June 2013
... and satisfaction. It also identifies the level of importance among three relational benefits for Bangladeshi bank customers. © Emerald Group Publishing Limited 2013 Customer involvement Rapport Satisfaction Relational benefits Structural equation modelling Customer satisfaction Customer retention...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2011) 23 (3): 327–345.
Published: 14 June 2011
...Manoj Edward; Sunil Sahadev Purpose The study attempts to chart out the role of switching costs in the interrelationships between perceived value, perceived service quality, customer satisfaction, and customer retention. The mediating role of switching costs as well as its direct impact...
