Keywords: Customer retention
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Journal Articles
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1245–1265.
Published: 30 September 2021
... subscription are assumed to be identical between the firms and the difference of the service quality between the firms is not significant compared with the switching cost, the customer has little incentive to switch while keeping the current device in our setting. Customer retention Customer acquisition...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1038–1054.
Published: 02 October 2019
..., as for fast fashion products, short life cycle product is a more important factor, because fashion changes over time, so fast fashion products more easily go out of fashion. Sometimes the old product is just out of fashion, which is another reason that customers will not continue to use it. Customer...
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (3): 452–471.
Published: 17 June 2013
... and satisfaction. It also identifies the level of importance among three relational benefits for Bangladeshi bank customers. © Emerald Group Publishing Limited 2013 Customer involvement Rapport Satisfaction Relational benefits Structural equation modelling Customer satisfaction Customer retention...
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