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1-3 of 3
Keywords: Destination marketing
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Journal Articles
Destination coolness affects tourists’ behavioral intention from the perspective of self-consistency
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 26 May 2026
... Destination coolness Tourist perceived value Tourist behavioral intention Self-consistency Destination marketing Key Project of Shandong Social Science 23BGLJ06 Funding: This work was supported by Key Project of Shandong Undergraduate Teaching Reform (award number: Z2023105...
Includes: Supplementary data
Journal Articles
Playful TikTok videos: investigating the role of mental imagery in customers’ social media sharing and destination attitude
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1871–1893.
Published: 30 December 2024
.... Novelty further strengthens the impact of playfulness on mental imagery, highlighting the importance of both factors in destination marketing. Research limitations/implications Data were collected in mainland China, where the travel short video content was shared by the blogger. Future research should...
Includes: Supplementary data
Journal Articles
Why I revisit a historic town in Chengdu? Roles of cognitive image, affective image and memorable tourism experiences
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 2869–2888.
Published: 07 May 2024
...' scripts (Qiu et al., 2023). © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Memorable tourism experiences Cognitive image Affective image Revisit intention Historic town Destination marketing In contemporary society, we...
