... Background music consistency Travel intention Destination marketing Humanities and Social Science Fund of Ministry of Education of China 25YJA630102 http://dx.doi.org/10.13039/501100013139 Funding: This work was supported by the Humanities and Social Science Fund of the Ministry...

... Destination coolness Tourist perceived value Tourist behavioral intention Self-consistency Destination marketing Key Project of Shandong Social Science 23BGLJ06 Funding: This work was supported by Key Project of Shandong Undergraduate Teaching Reform (award number: Z2023105...

.... Novelty further strengthens the impact of playfulness on mental imagery, highlighting the importance of both factors in destination marketing. Research limitations/implications Data were collected in mainland China, where the travel short video content was shared by the blogger. Future research should...

... development and serve as preferred cultural and leisure destinations for urban residents. Evaluating local tourists' perceptions of historic towns is timely post-pandemic, as creating pleasant and memorable experiences is crucial for destination marketing and revitalizing China’s domestic tourism economy (Zuo...