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Journal Articles
What drives spectators’ experiential loyalty? A case study of the Olympic Football Tournament Rio 2016
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Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 837–866.
Published: 16 October 2018
...Hung-Che Wu; Ching-Chan Cheng Purpose The purpose of this paper is to examine the relationships among the experiential quality (EQ) dimensions, experiential satisfaction (ES), experiential involvement (EI), host city image (HCI), experiential equity (EE), spectator affection (SA) and experiential...
