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Keywords: EL
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 837–866.
Published: 16 October 2018
... loyalty (EL) in the sport context. Design/methodology/approach The data used in this study were based on a sample of 674 spectators from the finals of the men’s and women’s football tournaments held at the Maracanã Stadium in Rio, indicating that the proposed model fitted the data. Findings...

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