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Keywords: Electronic word-of-mouth communication
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2765–2784.
Published: 23 May 2023
... Licensed re-use rights only Social media Electronic word-of-mouth communication Consumer experience Foodservice Consumer satisfaction S-O-R theory In recent decades, there has been a significant increase in the number of people eating in restaurants in several countries (Zhang et al...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (10): 2037–2053.
Published: 26 February 2021
... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Cultural intelligence Chinese tourists Tourist satisfaction Revisit intention Electronic word-of-mouth communication The international tourism industry is of the fastest-growing industries in the world due...
