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1-12 of 12
Keywords: Materialism
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Journal Articles
Conspicuous value as a pathway between self-presentation motives and brand loyalty a generational analysis
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Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 26 December 2025
... Materialism strengthened the effects of social approval and identity building on value, as well as the effect of value on loyalty, but did not affect the self-expression route. The paths were similar across generations. Originality/value This study refines self-presentation theory by distinguishing inward...
Journal Articles
The motivations of conspicuous consumption in the digital age
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Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 16 September 2025
..., distinctiveness, economic-scarcity, social-capital and quality. These nascent constructs were embedded within a nomological net of measures for pertinent individual-level characteristics (materialism, self-esteem and need-for-uniqueness), internally-held sociocultural values (vertical/horizontal dimensions...
Includes: Supplementary data
Journal Articles
The more envious the consumer, the more impulsive? The moderating role of self-monitoring and product type
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1922–1942.
Published: 16 November 2021
... studies were conducted in this research: The first study explored the effect of envy on impulsive consumption; the second study explored the moderating effect of self-monitoring and the mediating effect of materialism; the third study explored the moderating effect of product type and the fourth study...
Journal Articles
Grit: the good, the bad and the ugly
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1270–1285.
Published: 20 November 2020
... of the study is to understand how ethical views may vary among different groups of people segmented on grittiness. Our key argument is that grittier segment is more inclined towards Machiavellian factors (amorality, desire for control, desire for status, distrust of others) and materialism. Design...
Journal Articles
The effect of materialism on conspicuous vs inconspicuous luxury consumption: focused on need for uniqueness, self-monitoring and self-construal
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (3): 869–887.
Published: 31 July 2020
... 14 05 2020 07 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Inconspicuous luxury Self-monitor Need for uniqueness Self-construal Materialism Moderated mediation Luxury brands are becoming more popular due...
Journal Articles
Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 526–560.
Published: 28 May 2020
... of value orientation (specifically cultural values, material values and religious values) and its effects on conspicuous consumption behaviour. Design/methodology/approach An integrative theoretical model is proposed based on Hofstede's cultural dimension, the materialism value scale and religious...
Journal Articles
Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1539–1563.
Published: 24 February 2020
... the hypothesized relationships. Findings The results show that materialism, utilitarian value, and brand attachment are positively related to impulsive buying, while materialism, hedonic value, and brand attachment have a positive effect on obsessive–compulsive buying. In addition, brand attachment is found...
Journal Articles
Effect of country image and materialism on the quality evaluation of Korean products: Empirical findings from four countries with varying economic development status
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 386–405.
Published: 17 September 2019
... country image and global consumers’ materialism level on the quality evaluation of Korean cosmetics among consumers in four countries. Design/methodology/approach Data from 900 participants were collected from consumers aged 20 or older living in economically developed countries (the USA and France...
Journal Articles
Materialism and compulsive buying behaviour: The role of consumer credit card use and impulse buying
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Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1239–1258.
Published: 01 November 2018
...Debasis Pradhan; D. Israel; Amit Kumar Jena Purpose The purpose of this paper is to study the impact of materialism on credit card (CC) use and impulsive buying (IB) and compulsive buying (CB) behaviour. Furthermore, it assesses whether CC use and IB behaviour mediate the relationship between...
Journal Articles
The relationships between collective-oriented values and materialism, product status signaling and product satisfaction: A two-city study
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Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 807–826.
Published: 14 November 2016
... between their collective-oriented values (pertaining to religion, family, and community), and their materialism or materialistic orientation, resulting in them using such products to signal their social status to others, and whether they are getting satisfaction from using such products, in an effort...
Journal Articles
Social stratification, materialism, post-materialism and consumption values: An empirical study of a Chinese sample
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Asia Pacific Journal of Marketing and Logistics (2016) 28 (4): 580–593.
Published: 12 September 2016
...Ying Wang Purpose The increased income and modernity have greatly impacted Chinese consumers’ attitudes and purchasing behavior, making them more sophisticated than ever before. The purpose of this paper is to examine the interrelationship among social stratification, materialism, post-materialism...
Journal Articles
Cultural dimensions and materialism: comparing Canada and China
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Asia Pacific Journal of Marketing and Logistics (2011) 23 (4): 431–447.
Published: 30 August 2011
...Harold Ogden; Shen Cheng Purpose The purpose of this paper is to examine levels of materialism in Canada and China and how they vary with differences in culture. Design/methodology/approach Data were gathered from students and the general public with self‐completed surveys using measures...
