... conventional wisdom that suggests BORS prices are typically lower than BOSH prices, our study shows that BORS prices may be higher than BOSH prices under certain condition. Originality/value This paper offers a novel perspective on physical retailing in livestreaming selling. Additionally, it examines two...

...Xue Yang; Yulin Zhang Purpose This study aims to examine the impact of the data acquisition and analysis abilities of two platforms on privacy design and pricing strategy choice in a competitive scenario and tries to find out the optimal privacy design and pricing strategy and conditions...

...Xiaojing Zhang; Yulin Zhang Purpose This study highlights the impact of mental accounts on a user's decision-making regarding payment schemes and aims to determine the pricing strategy for the first-enjoy-after-pay service offered by the two-sided media platforms. Design/methodology/approach...

...Arvind Shroff; Bhavin J. Shah; Hasmukh Gajjar Purpose Pay-what-you-want (PWYW) is a pricing strategy implemented in a variety of settings like supermarkets and museums, in which consumers determine the price they are willing to pay for a product or service based on their perceived utility...

...Chen-hao Wang; Yong Liu; Zi-yi Pan Purpose The paper attempts to discuss the impact of reference price effect on pricing decisions. Design/methodology/approach With the growth of the Internet and e-commerce, more and more customers purchase products in through online channels and choose...

... on the seller’s price decisions and profit. Design/methodology/approach The authors consider an online seller in a two-stage setting. Prior to Stage 1, the profit-maximizing seller sets the price and decides whether to offer a monetary reward secretly to motivate online reviews. Then, a continuum of buyers...

...Junghwa Son; Byoungho Ellie Jin Purpose Most marketing practices assume that consumers will buy when prices are low. This assumption, however, may not always hold true. Employing equity theory and Veblen’s theory of the leisure class, this study tested two moderating effects to ascertain...

...Fei Du; Sheng Ang; Feng Yang; Chenchen Yang Purpose The purpose of this paper is to analyze the relationship between market competition and distribution strategy for logistics service providers (LSPs), including freight price, service level (delivery speed), and service coverage. Design...

...Qin Su; Weiyan Liu Purpose The purpose of this paper is to examine the issue of optimal pricing strategies for two substitutable products from the same product platform and the effects of variations in product architecture. Design/methodology/approach The authors design a product line which...

...Arpita Khare; Dhiren Achtani; Manish Khattar Purpose – The current research aims to explore influence of shopping motives and price perceptions on Indian consumers' attitude towards mall retailer promotions. Effect of price discounts, gifts, coupons, and rebates offered by mall retailers...

...Sang‐Eun Byun; Brenda Sternquist Purpose Buyers in China often communicate positive and negative purchasing experiences through word‐of‐mouth (WOM), which creates special problems and opportunities for marketers. Price mavenism, which is associated with price‐information searching and price...

... which policies for product assortment, pricing, stocking, and product replenishment can affect category sales and how these effects may vary between large and small stores. However, the findings rest on market‐level aggregated data and may be limited in scope to variety enhancer (i.e. low purchase...

...Xiaofeng Liu; Ou Tang; Pei Huang Purpose The purpose of this paper is to study how supermarkets can maximize profits of selling perishable food through price adjustment based on real‐time product quality and values. Design/methodology/approach The value of the perishable food can be traced...