... theory, and defined as the norm of offering assistance and meeting reciprocal obligations during social exchange (Cropanzano and Mitchell, 2005 ; Gouldner, 1960), is a widespread principle in human societies. The reciprocal logic serves as a fundamental pillar of relationship marketing...

...Yangyang Chen; Matthew Tingchi Liu; Yongdan Liu; Angela Wen-yu Chang; Jerome Yen Purpose This study extends the commitment-trust theory from the perspective of relationship marketing and explores its effect on purchase intention under the moderation of trust by investigating vloggers' relationship...

... Conceptual model Omer Faruk Genc can be contacted at: ofgenc@ysu.edu 29 12 2017 24 06 2018 02 08 2018 18 08 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Commitment Trust Relationship marketing Export...

... diminishes. Both RQ and relationship success positively influence the supplier’s operational performance. 06 09 2016 12 11 2016 27 11 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Relationship marketing Supply chain...

... to investigate the dimensions of an ISP’s service quality, and its influence on ISP customers’ behaviours. An additional contribution of the study stems from the incorporation of a sequential explanatory mixed methods approach. © Emerald Group Publishing Limited 2016 Relationship marketing Service...

... can also help increase value benefits, reduce a partner's propensity to leave, and enhance supply chain co‐operation efficiency. Originality/value Empirical results indicate that relationship marketing is a strategy that promotes trust and commitment of partners in high‐tech industries. While...

... Publishing Limited 2012 Pakistan Consumer behaviour Brand loyalty Marketing competitiveness Relationship marketing Erdem and Swait (2004) have proposed trustworthiness, expertise and attractiveness as the three constituents of credibility. A trustworthy brand is the brand which...

...Le Nguyen Hau; Liem Viet Ngo Purpose The purpose of this paper is to answer two research questions: does relationship marketing orientation (RMO) have an impact on customer satisfaction; and do the individual components of RMO have the same impact on customer satisfaction? Design/methodology...

.... Originality/value This paper successfully integrates relationship marketing and rebranding literature domains, producing significant implications for non‐profit membership organisations. However, in analysing RM principles within a membership framework, it must be recognised that there are different...

... Relationship marketing Mathematical modelling Universities Strategic alliances Carolin Plewa can be contacted at: carolin.plewa@adelaide.edu.au The primary reasons for the importance of trust for research‐oriented relationships such as UIRs are their inherent characteristics of risk and search...

... and organisational consumption is affected when dealing with SME organisations from emerging economies. © Emerald Group Publishing Limited 2006 Small to medium‐sized enterprises India Consumption Trust Relationship marketing Emerging markets Brake et al. (1995) asserted: “We...

... in the buyer, the higher the level of cooperation. Ali Quazi can be contacted at: ali.quazi@newcastle.edu.au © Emerald Group Publishing Limited 2006 Business‐to‐business marketing National cultures Relationship marketing Over the last several decades, there have been numerous...

...Brian Murphy; Rongmei Wang Purpose The purpose of this paper is to evaluate the applicability of the stakeholder relationship marketing model, a new marketing model, to Chinese businesses. Design/methodology/approach Within the stakeholder relationship marketing model holistic marketing...