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1-6 of 6
Keywords: Tourist satisfaction
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 24 March 2026
...Weiwei Dong; Xinyi Mao Purpose This study explores how scene themes and interaction mechanisms influence tourist satisfaction through immersion and positive emotion in intelligent tourism. Grounded in the ABC model and BERTopic analysis of online reviews, it identifies key experiential drivers...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 622–640.
Published: 07 September 2023
...Euisoo Kim; Sukkyu Kim; Yunduk Jeong Purpose Based on a stimulus–organism–response theory, the purpose of this study is to empirically examine structural equation model linking personal involvement, positive emotions, tourist satisfaction and destination loyalty among sport tourists to a mega...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 206–223.
Published: 14 July 2023
...Yunduk Jeong Purpose Although much of the research has examined the positive relationship between memorable tourism experiences (MTEs) and tourist satisfaction, little research has attempted to analyze the double mediating effects of cognitive and affective responses and the moderating effects...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (10): 2037–2053.
Published: 26 February 2021
... satisfaction, revisit intention and electronic word-of-mouth (eWOM) communication. Additionally, tourist satisfaction significantly affects tourist eWOM communication. Originality/value This study provides theoretical and practical contributions regarding the effects of tourist cultural intelligence...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 940–960.
Published: 19 December 2019
...Yunduk Jeong; Sukkyu Kim Purpose The purpose of this paper is to explore structural relationships between quality, destination image, perceived value, tourist satisfaction and destination loyalty with emphasis on the mediating effect of tourist satisfaction on relations between destination image...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1287–1307.
Published: 10 May 2019
...Yunduk Jeong; Sukkyu Kim Purpose The purpose of this paper is to investigate the structural relationships between destination image, tourist satisfaction, attitudinal loyalty and behavioral loyalty, with an emphasis on the mediating effect of tourist satisfaction on the relation between...
