To examine the nutritional quality and nature of gluten-free (GF) products targeted to children.
All child-targeted foods were collected from two national grocery retailers in Calgary, Alberta, Canada. Child-targeted products with a GF claim were compared with those without such a claim using two nutrient profiling models, the Pan American Health Organization Nutrient Profiling Model (PAHO) and the 2023 World Health Organization (WHO) Nutrient Profile Model. A secondary analysis then compared the nutrient profile of child-targeted GF products to their product “equivalents”.
Approximately 15% (n = 65) of the 448 products assessed had a GF claim. All products – those with and without a GF claim – had similar levels of protein, fat, saturated fat and trans fat, while 80% of GF claim products had high sugar levels. Ninety-eight percent of GF products exceed nutrients of concern for fat, sugars and/or sodium according to PAHO criteria. When examined using WHO criteria, only 1.5% of GF products would be permitted to be marketed to children—an ironic finding given that all products were included in the study because they were designed to appeal to children. No products in the paired analysis would be permitted to be marketed to children (per WHO).
Child-targeted GF foods do not warrant the health halo accorded to such products by many consumers. Almost all GFC products exceed thresholds of concern for either sugar, sodium and/or fat. Parents who believe these products are “healthier” options for their children are mistaken.
