... profile and in light of industry and government-led criteria for advertising regulations. Findings 103 children’s cereals were examined. Overall, cartoons were the most prevalent persuasive technique (83%), alongside various other child-friendly techniques linking cereal to fun, treats and/or sweets...

..., the authors investigate the effect of the advertising, communication focus promoting LGM-based meat, on consumers' willingness to buy (WTB) and word-of-mouth (WOM), by shedding light on the moderator role of consumers' environmentalism and status consumption orientation tendency in influencing...

...Andriani Theocharous Purpose – The purpose of this paper is to identify cultural preferences in advertising style in the UK and Greece through the comparison of advertisements for food products of local brands. Design/methodology/approach – In total, 39 advertisements were collected from...

...Gerhard Schiefer; Melanie Fritz; Thomas Spreen; Carlos Jauregui Purpose This paper aims to examine the generic advertising program of the Florida processed orange industry. Design/methodology/approach A model of the world orange juice market is used to assess the presence and level of free...

... and second to develop and test a model that evaluates the relative importance of advertising expenses and other promotional expenses in explaining profit rates across Greek wine firms. Design/methodology/approach An extensive literature review relative to the question under investigation is presented...

...Claudio Vignali; Alexandra J. Kenyon; Alexandra J. Kenyon; Pollyanna L. Hutchinson Purpose The purpose of this paper is to review current thinking about visual and verbal images used in advertising. It also aims to critique a range of current alcohol advertisements and provides practical analysis...

..., advertising and image of the product may foster its preference, as in the case of Cola Turka. Men and women have different buying motives and this can be used for attracting new consumers. Originality/value This research paper is unique in its field, which aims to depict brand loyalty in the Turkish cola...

...Nancy M. Childs; Jill K. Maher Examines advertisers’ use of gender in food advertising to children. Previous studies of gender preference in children’s advertising suggest gender bias exists. Food products are most often gender‐neutral. Advertising for food products is compared to non‐food...

... replicated in New Zealand by another grocery retail “giant”, Foodstuffs, who have also adopted The Naked Chef to endorse their products. The case draws on field research with consumers and key informant interviews with advertising agency personnel who identified the criterion for the choice of Jamie Oliver...

...Adel Sichun Wang Unlike many other cross‐cultural advertising comparisons, this study compares two different cultures within the same country, and the topic of the content analysis is narrowed down to one particular type of product – restaurants. The content analysis is conducted on ads for Chinese...

..., near Ho Chi Minh City. Both Coca‐Cola and PepsiCo launched impressive marketing campaigns, including billboards, television advertisements, dancing cola cans, giant, inflatable cola bottles, and promotional pageants. Mr Victor Akiro, the general director of Coca‐Cola Indochina Pte Ltd, realised...

... MCB UP Limited 1999 Poland Drinks industry Competitive strategy Advertising Marketing Packaging It was 1994. The Coca‐Cola Company had allocated US$300 million for expansion in Poland, where the number of franchised bottlers was growing. Each bottler was responsible for packaging...

..., this business was selling for roubles, although the rouble was tumbling. The philosophy of Ben & Jerry’s Homemade Inc. was that the company would rather give money to charities than spend on advertising. In the USA, the corporation donated 7.5 per cent of its pre‐tax income to charities; it also...

... et al., 1995). Advertising Food Health foods Labelling Promotion Enormous variation exists from country to country in the regulation of nutrition and health messages, and of required information on the food label. Of most recent interest is the ability to state the health...

... and beliefs. In fact this is a somewhat static description of what Bourdieu depicts as a dynamic process between, and among, classes: © MCB UP Limited 1996 Advertising Broadcasting Food Media Restaurants Sociology The sociological study of food and eating is, as yet, a minority interest...

...Angela J.M. Donkin; C.H. Tilston; R.J. Neale; K. Gregson Reports a survey of 507 parents of 7 to 11‐year‐old children in the Central Television district of the UK to ascertain what food products children requested and the effects of television advertising on children′s food preferences...

...Lesley LeGrand Reviews the three sectors of the UK fish market – fresh,canned and frozen, and details key factors affecting its size. Sees the competitive structure of the market as being dominated by a handful of major brands, mainly in the canned and frozen sectors. Aggregate advertising...

... anything done ten years ago. Our customers want the truth and nothing but the truth. (9) Now what is the likely enforcement attitude to labelling? My personal view is that those who market without seeking the agreement of the home authority to their labelling and advertising are taking an enormous risk...

...Terry Kirk Health messages create an awareness of the possible links between nutrition and health, about which consumers have the right to know. The food label is the most appropriate medium for providing this information along with controlled advertising. © MCB UP Limited 1991...

...David C.E. Roberts The use of the word “natural” in food labelling is discussed. It is probable that legislation, if it is introduced at all,may not be very helpful. But self‐regulation by food manufacturers,labellers and advertisers shows little evidence of a responsible approach to food labelling...