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Keywords: Cluster analysis
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Journal Articles
British Food Journal (2025) 127 (6): 2233–2252.
Published: 27 March 2025
... analysis. The sample of young adults was analyzed using cluster analysis, and five nutritional styles were identified. Findings The findings indicate that Generation Z (Gen Z) does not exist as a collective when it comes to food shopping and eating habits. This age group can be classified into five...
Journal Articles
British Food Journal (2025) 127 (4): 1213–1227.
Published: 21 January 2025
... collected throughout 2019, resulting in 467,384 recorded food choices. Households were segmented using a cluster analysis based on observed choices. Next, a variety of demographics-based statistical models were built to predict food choice segment membership. Findings Six different segments of clients...
Journal Articles
British Food Journal (2025) 127 (3): 1153–1167.
Published: 20 January 2025
... literature on food values and attributes of Chinese dishes to elicit Chinese consumers’ dish value structure. Then, we estimated each participant’s share of preferences for dish values and applied Ward’s linkage cluster analysis to identify the heterogeneity of their dish values. Findings Our results...
Journal Articles
Journal Articles
British Food Journal (2025) 127 (3): 914–935.
Published: 24 December 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Conjoint analysis Cluster analysis Consumption trends Choice attributes Consumer behavior Beer is the most widely consumed alcoholic beverage worldwide (Colen and Swinnen, 2016), thus attracting significant...
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Journal Articles
British Food Journal (2024) 126 (4): 1456–1472.
Published: 26 December 2023
...Florent Govaerts; Svein Ottar Olsen Purpose This study aimed to identify and profile segments of seaweed consumers in the United Kingdom. Design/methodology/approach Hierarchical k-means cluster analysis was used to identify consumer segments based on consumers' self-identity and environmental...
Journal Articles
British Food Journal (2024) 126 (3): 965–994.
Published: 24 November 2023
..., and a non-hierarchical K-means cluster analysis was performed to identify distinct subgroups in the sample. Findings The study revealed a significant level of food waste awareness among Greek consumers. The cluster analysis identified four distinct consumer groups and substantial differences among them...
Journal Articles
Journal Articles
British Food Journal (2023) 125 (13): 296–315.
Published: 24 March 2023
... PDO areas in Italy. The authors performed a principal component analysis and a two-step cluster analysis to identify different PDO honey consumer segments, focusing on their interest for PDO attributes. Findings The authors identified four consumer segments, depending on socio-demographic...
Journal Articles
Journal Articles
British Food Journal (2023) 125 (2): 608–625.
Published: 21 April 2022
... to the frequency of consumption. Design/methodology/approach An online survey of 251 Italians was carried out. Socio-demographic variables and environmental attributes of the product that consumers pay attention to were considered in a two-step analysis: a cluster analysis used to create a segmentation...
Journal Articles
British Food Journal (2022) 124 (13): 126–142.
Published: 04 March 2022
... component analysis (PCA) with Varimax rotation and Kaiser Normalisation was performed to interpret and investigate fruit-related lifestyles. Cluster analysis was performed to analyse market segments, using the identified factors obtained from the PCA, a hierarchical clustering algorithm with a Ward linkage...
Journal Articles
Journal Articles
British Food Journal (2022) 124 (10): 3257–3273.
Published: 24 November 2021
.../methodology/approach The data on demographic structure, behaviours and beliefs of 947 participants in total were obtained via a questionnaire collected online. In order to identify consumer profiles and to define their specific beliefs, a cross-country cluster analysis has been conducted. Four clusters were...
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