Issues

Atmosphere as a tool for enhancing organizational performance: An exploratory study from the hospitality industry

Morten Heide; Kirsti Lærdal; Kjell Grønhaug
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The emergence of counterfeit trade: a literature review

Thorsten Staake; Frédéric Thiesse; Elgar Fleisch
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Propensity to bargain in marketing exchange situations:a comparative study

Bakr Bin Ahmad Alserhan
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The marketing of innovations in high‐technology companies: a network approach

Erik A. Borg
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Categorizing networked services: The role of intrinsic‐, user network‐ and complement network attributes

Helge Thorbjørnsen; Per E. Pedersen; Herbjørn Nysveen
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Investigating the effects of service quality dimensions and expertise on loyalty

Ahmad Jamal; Kyriaki Anastasiadou
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Market orientation and performance: modelling a neural network

Manuela Silva; Luiz Moutinho; Arnaldo Coelho; Alzira Marques
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Price adaptation in export markets

Carlos M.P. Sousa; Frank Bradley
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The impact of improvisation training on service employees in a European airline: a case study

Aidan Daly; Stephen J. Grove; Michael J. Dorsch; Raymond P. Fisk
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Antecedents to permission based mobile marketing: an initial examination

Chanaka Jayawardhena; Andreas Kuckertz; Heikki Karjaluoto; Teemu Kautonen
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Role of entrepreneurship and market orientation in firms' success

Óscar González‐Benito; Javier González‐Benito; Pablo A. Muñoz‐Gallego
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Marketing logics for competitive advantage?

Karin Tollin; Richard Jones
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Brand authentication: creating and maintaining brand auras

Nicholas Alexander
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Book Review

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Gábor Hoványi
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Consuming Books: The Marketing and Consumption of Literature

Mark Tadajewski
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