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Special Issue: Political marketing. Guest Editors: Phil Harris, Andrew Lock

Measuring political brand equity: a consumer oriented approach

Alan French; Gareth Smith
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Political advertising and the demonstration of market orientation

Claire Robinson
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The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims

Paul R. Baines; Nicholas J. O'Shaughnessy; Kevin Moloney; Barry Richards; Sara Butler; Mark Gill
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If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising

Ekant Veer; Ilda Becirovic; Brett A.S. Martin
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The duality of political brand equity

Marcus Phipps; Jan Brace‐Govan; Colin Jevons
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The influence of promotional activity and different electoral systems on voter turnout: A study of the UK and German Euro elections

Amy Whitelock; Jeryl Whitelock; Jennifer van Heerde
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A marketing poll: an innovative approach to prediction, explanation and strategy

Joseph Ben‐Ur; Bruce I. Newman
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“Mind the gap”: the rise of political marketing and a perspective on its future agenda

Phil Harris; Andrew Lock
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Young people and voting behaviour: alienated youth and (or) an interested and critical citizenry?

Janine Dermody; Stuart Hanmer‐Lloyd; Richard Scullion
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Decision‐based voter segmentation: an application for campaign message development

Joan M. Phillips; Thomas J. Reynolds; Kate Reynolds
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Interpersonal and political trust: modeling levels of citizens' trust

Leon Schiffman; Shawn T. Thelen; Elaine Sherman
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An investigation into the relationship between political activity levels and political market orientation

Robert P. Ormrod; Stephan C. Henneberg
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The reputation of the party leader and of the party being led

Gary Davies; Takir Mian
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Towards the development of a cross‐cultural model of voter behavior: Comparative analysis of Poland and the US

Wojciech Cwalina; Andrzej Falkowski; Bruce I. Newman
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Note from the editors

Note from the editors

Phil Harris; Andrew Lock
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