...’ and distributors’ online content and 30 interviews with stakeholders. Leximancer was used to map marketing communications, and participant narratives were thematically analysed using terroir and authenticity frameworks. Findings Stakeholders recognised the potential of terroir to support a shared, origin-based...

... of both transgression acknowledgement and transgression accounting but no post-transgression action. In certain situations, it may come across as a pseudo, empty apology that lacks substance and authenticity (Molinsky, 2016). In 2017, a Dove soap ad depicted a Black woman taking off her shirt to reveal...

...-country brand or product localness.” In doing so, it uses objective localness measures, rather than consumer perceptions of brand localness, as have been primarily used previously. Then, by leveraging established theory on brand authenticity and corollary literatures on brand identity and country...

...) on self-celebrity connection. Study 2 investigates the role of celebrity authenticity in explaining the effect of a celebrity’s eye gaze on consumer–celebrity brand relationships. Study 3 examines the moderating role of a non-Duchenne smile (fake, social smile) in diluting the effect of a celebrity’s...

...Felix Septianto; Yuri Seo; Billy Sung; Fang Zhao Purpose This study aims to investigate how the effectiveness of luxury advertising can be improved by matching the emotional (promotion pride vs prevention pride) and luxury value (authenticity vs exclusivity) appeals within advertising messages...

... audience Relatively small Relatively large Control granted to artists Artists are relatively autonomous Artists are relatively heteronomous Most important evaluation criterion Moral authenticity: Is the artist true to him/herself? Type authenticity: Does the cultural product meet established...

...Jaewon Yoo; Todd Arnold Purpose Frontline employee authenticity has been investigated in relation to both potentially positive and negative outcomes, but largely from the employee perspective. The current paper aims to investigate frontline authenticity in a sales/service context from the customer...

... enthusiasts. Findings The authors argue that authenticity is not a fixed and static concept but has fluid and porous boundaries that can be experienced by individuals in different situations. The findings center around three experiences of authenticity – staged authenticity, interpersonal authenticity...

... by different sources (i.e. institutional, care-consumer, collaborative) lead to different message evaluations, and whether source credibility and similarity, and message authenticity, explain this process. Findings In comparison to any other source, messages disclosed to be co-created are evaluated more...

... included 12 in-depth interviews. Findings Young consumers are becoming fatigued by the negative effects of self-presentation on many SNS. By enabling consumers to engage in what they consider to be more authentic modes of being and interaction, Yik Yak provides respite from these pressures. Through...

...Jasmina Ilicic; Stacey M. Baxter; Alicia Kulczynski Purpose This research aims to examine the effect of spokesperson facial symmetry on advertisement attitude, brand attitude and purchase intention and the mediating role of source authenticity on attitudinal and behavioral judgments. Design...

...Kerrie Bridson; Jody Evans; Rohit Varman; Michael Volkov; Sean McDonald Purpose This study aims to illuminate the way in which consumers question the authenticity and worth of musicians, leading to a classification of selling out. The authors contribute to the debate on authenticity by attending...