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Keywords: Business performance
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Journal Articles
European Journal of Marketing (2021) 55 (8): 2201–2238.
Published: 09 April 2021
... 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Entrepreneurs Customer relations Business performance Attribution theory Regret Self-regulatory focus Business failure Entrepreneurship Business failures have an ecological...
Journal Articles
European Journal of Marketing (2016) 50 (12): 2269–2294.
Published: 14 November 2016
.... These developments call for longitudinal studies to better capture the evolving role and interplay of different types of MO, marketing-related business process capabilities and MPM. Performance measurement Strategic marketing Market orientation Business cycle Capabilities Business performance...
Journal Articles
European Journal of Marketing (2016) 50 (12): 2216–2248.
Published: 14 November 2016
..., marketing super achievers, marketing-focused virtuosi, marketing drifters and marketing mass pushers. The findings also highlight how business performance outcomes differ as a function of a class membership. Research limitations/implications Cross-sectional research design and focus on a single country...
Journal Articles
European Journal of Marketing (2013) 47 (8): 1190–1212.
Published: 26 July 2013
... improves their business performance, and if it does, what are the underlying mechanisms. Design/methodology/approach – The paper proposes a typology of online retailers' social activities on e-commerce platforms. Then drawing on social capital theory and social network theory, the authors develop...
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Journal Articles
Journal Articles
European Journal of Marketing (2011) 45 (6): 1005–1022.
Published: 31 May 2011
... portfolio management capabilities on retail sales growth are offered. © Emerald Group Publishing Limited 2011 Retailing International business Competences Business performance International retail strategy and performance represents an important area of practice and scholarly research...
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2009) 43 (11-12): 1349–1364.
Published: 13 November 2009
... Limited 2009 Market orientation Business performance Manufacturing resource planning Business policy Ireland The seminal works in the field indicate that market orientation improves firm performance (Narver and Slater, 1990 ; Kohli and Jaworski, 1992). However, the strength...
Journal Articles
European Journal of Marketing (2009) 43 (3-4): 500–522.
Published: 03 April 2009
...Óscar González‐Benito; Javier González‐Benito; Pablo A. Muñoz‐Gallego Purpose This article aims to offer empirical evidence pertaining to the relationship among entrepreneurship, market orientation and business performance within the context of disadvantaged socio‐economic regions of the European...
Journal Articles
European Journal of Marketing (2009) 43 (3-4): 421–437.
Published: 03 April 2009
..., and market responsiveness). The second is similar to the three dimensions of the estimated performance (new products, customer retention, and economic performance). © Emerald Group Publishing Limited 2009 Market orientation Marketing intelligence Business performance Modelling Neural nets...
Journal Articles
European Journal of Marketing (2008) 42 (11-12): 1246–1264.
Published: 14 November 2008
... satisfaction Business performance Motivation (psychology) Since its appearance in the 1970s of the last century, the internal marketing concept (IMC) has been traditionally associated with several different firms' objectives. Thus, Flipo (1986) , for example, has noted the importance of creating...
Journal Articles
European Journal of Marketing (2008) 42 (11-12): 1372–1395.
Published: 14 November 2008
... and strategic proactiveness. Thereafter, it identifies both the pattern of direct relationships between these constructs and business performance and those moderated by strategic market planning capabilities. Using data generated from European high technology SBUs, the article uses structural equation modelling...
Journal Articles
Journal Articles
European Journal of Marketing (2008) 42 (1-2): 115–134.
Published: 15 February 2008
... orientation should shift its focus, moving from the study of the direct effect of market orientation on business performance to the study of the various combinations of strategic orientations that firms can pursue in different situations, studying how the more successful market‐oriented firms balance between...
Journal Articles
European Journal of Marketing (2007) 41 (11-12): 1306–1327.
Published: 20 November 2007
... been made to develop a valid scale of StkO, or to assess its influence on business performance. The present paper aims to look into ecological validity by attempting to construct and validate the StkO scale developed in China. Design/methodology/approach Given the literature reviewed, a model...
Journal Articles
European Journal of Marketing (2007) 41 (7-8): 713–721.
Published: 31 July 2007
... further validation for a market orientation model and unveils some of its weaknesses and strengths. © Emerald Group Publishing Limited 2007 Market orientation Business performance Jordan Market orientation is all‐pervading in marketing (Dawes, 2000 ; Im and Workman, 2004 ; Kirca...
Journal Articles
European Journal of Marketing (2007) 41 (7-8): 939–955.
Published: 31 July 2007
...Ken Le Meunier‐FitzHugh; Nigel F. Piercy Purpose The study seeks to explore the antecedents and implications of collaboration between sales and marketing and further to identify whether there are benefits in terms of business performance of improving collaboration between sales and marketing...
Journal Articles
European Journal of Marketing (2007) 41 (1-2): 159–180.
Published: 20 January 2007
... Limited 2007 Intermediaries Supplier relations Customer relations Supply chain management Business performance Two studies examined relationships involving intermediaries. Balabanis (1998) examined cooperation, conflict and relationship longevity and found solidarity to be important...

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