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Keywords: Consumption
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Journal Articles
European Journal of Marketing (2025) 59 (2): 339–375.
Published: 15 January 2025
...Ana Paula Kieling; Ricardo Boeing Purpose Researchers have been exploring the consequences of the hedonic adaptation process at length. This phenomenon is characterized by the reduction of pleasure with consumption experiences over time. Meanwhile, co-creation initiatives seem to be gaining...
Journal Articles
European Journal of Marketing (2025) 59 (2): 475–497.
Published: 13 January 2025
...Isabela Carvalho de Morais; Eliane Pereira Zamith Brito Purpose This study aims to investigate consumer enchantment through everyday consumption, focusing on how individuals seek virtue, reason and a sense of purpose in their consumption practices. Design/methodology/approach This seven-year...
Journal Articles
European Journal of Marketing (2022) 56 (7): 1885–1906.
Published: 29 June 2022
... novel stimuli). Also, consumption research has revealed that novelty may challenge consumers to re-construct their existing relationships with consumption objects (Jones and Sasser, 1995), and they may choose less preferred consumption experiences if they benefit from pursuing novelty (McAlister...
Journal Articles
European Journal of Marketing (2021) 55 (4): 1177–1202.
Published: 03 December 2020
...Katy Kerrane; Andrew Lindridge; Sally Dibb Purpose This paper aims to investigate how consumption linked with life transitions can differ in its potential to bring about ongoing liminality. By examining how consumers can draw on overlapping systems of resources, different ways in which consumers...
Journal Articles
European Journal of Marketing (2020) 54 (11): 2777–2801.
Published: 31 August 2020
... 08 05 2020 11 06 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Design Consumption Visual literacy Brand aesthetics No one is an artist unless he carries his picture in his head before painting it, and is sure of his...
Journal Articles
European Journal of Marketing (2019) 53 (4): 806–828.
Published: 04 April 2019
... and representation over body and materiality, suggesting an “intelligible embodiment” lens offers unique insights into consumers’ embodied experiences in retail environments. Consumption Merleau-Ponty Consumer research Over the past twenty years, there is a growing body of work on the body, and bodily...
Journal Articles
European Journal of Marketing (2019) 53 (3): 483–503.
Published: 20 February 2019
...Christian Fuentes; Johan Hagberg; Hans Kjellberg Purpose The purpose of this paper is to further develop the conceptualization of music consumption in the digital age by examining how contemporary music listening is interweaved with other practices, how it shapes those practices and how...
Journal Articles
European Journal of Marketing (2018) 52 (9-10): 2005–2025.
Published: 14 September 2018
...Cathriona Nash; Lisa O’Malley; Maurice Patterson Purpose This paper aims to understand the relationship between family togetherness and consumption. This is important given the inherent tension permeating discourses of family consumption and a lack of a critical understanding about how...
Journal Articles
Journal Articles
European Journal of Marketing (2015) 49 (11-12): 1902–1922.
Published: 09 November 2015
... it, this paper outlines four analytical areas to continue the discussion of how consumption is disciplined and its conceptualisation in marketing and health-related research: “the Individual”, “the Other”, “the Market” and “the Object”. Practical implications – The results signal to policymakers...
Journal Articles
Journal Articles
European Journal of Marketing (2014) 48 (5-6): 878–898.
Published: 06 May 2014
... behavior. © Emerald Group Publishing Limited 2014 Values Benefits Agency Consumption Goals what product-agency benefits emerge as consumers interact with products? How can these benefits shape marketing strategies and marketing-related outcomes? People often buy...
Journal Articles
European Journal of Marketing (2014) 48 (5-6): 833–853.
Published: 06 May 2014
... to address. First, this is done by identifying how status transitions (vertical movements) overlap but differ in some important respects from identity transitions (horizontal movements), and second, the consumption strategies used by people when these movements lead to an experience of conflict between one’s...
Journal Articles
Journal Articles
European Journal of Marketing (2013) 47 (1-2): 239–259.
Published: 08 February 2013
... hedonic and utilitarian consumption; and stresses the social role of the mall. © Emerald Group Publishing Limited 2013 Mall experience Mall atmospherics Hedonic Utilitarian Social role Consumer psychology Consumption For the past ten years, since Pine and Gilmore (1999) coined...
Journal Articles
Journal Articles
European Journal of Marketing (2011) 45 (11-12): 1757–1767.
Published: 15 November 2011
...Helene Cherrier; Iain R. Black; Mike Lee Purpose This paper aims to contribute to the special issue theme by analysing intentional non‐consumption through anti‐consumption and consumer resistance lenses. Design/methodology/approach A total of 16 in‐depth interviews with women who intentionally...
Journal Articles
European Journal of Marketing (2008) 42 (5-6): 702–712.
Published: 30 May 2008
...‐related attributes over and above established self‐image congruence factors known to affect consumption‐related attitudes and intentions. Design/methodology/approach A questionnaire‐based study was used to assess consumers' attitudes and intentions to consume a low‐involvement product (Marlboro...
Journal Articles
European Journal of Marketing (2007) 41 (5-6): 640–658.
Published: 05 June 2007
...Lynda Andrews; Geoffrey Kiel; Judy Drennan; Maree V. Boyle; Jay Weerawardena Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for both male and female purchasers and non‐purchasers. Design/methodology/approach – Using the theory...
Journal Articles
European Journal of Marketing (2006) 40 (9-10): 1122–1142.
Published: 01 September 2006
...Len Tiu Wright; Marylyn Carrigan; Isabelle Szmigin Purpose The paper explores how the complex relationship between consumption and production evolves as women enact their roles as mothers, and reconstruct their self‐identity through their use or avoidance of convenience products. Design...

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