...” functions such as marketing and sales have a greater influence on product and market development decisions than “throughput” technical functions such as finance and production (Hegarty and Hoffman, 1990). Decision‐making Management development Marketing management Managerial effectiveness Problem...

... Business education Management development Marketing theory Organizations ...

.... Directions for development of a future “perfect” marketing simulation are presented. © MCB UP Limited 1989 Management development Marketing Simulation Trainers ...

... within a catchment area does have some practical validity, and that there is evidence to suggest a planned approach to managing a leisure centre using this information would be of benefit. © MCB UP Limited 1984 Leisure industries Leisure property Management development Market segmentation...

...Gordon Wills Describes how one university school applied the principles and practices of marketing to short course activities between 1975 and 1979. Reveals that the application afforded good commercial success. 26 I Marketing of Continuing Management Development by Gordon Wills This article...

... Development Eire Economy Marketing International marketing Foreign investment Management development The Irish marketing scene* by Anthony C. Cunningham University College, Dublin The recent rapid industrialization in the Irish Republic has brought with it a growing need for professional marketing...

..., with the majority using only two. Concludes that the historical background and tradition of an organization, together with the attitudes of its senior management, are the most significant factors in determining the level of its success. © MCB UP Limited 1971 Export Success Marketing Management...

... MCB UP Limited 1971 Models Advertising Data processing Data collection Management development Channel management A model toward optimizing advertising effort on durable goods purchases by J . Alex Murray Associate Professor, University of Windsor In order to improve the effectiveness...