...Mikko Rönkkö; Nick Lee; Joerg Evermann; Cameron McIntosh; John Antonakis Purpose This study aims to provide a response to the commentary by Yuan on the paper “Marketing or Methodology” in this issue of EJM. Design/methodology/approach Conceptual argument and statistical discussion. Findings...

...Sarah Forbes; Mark Avis Purpose Construct Creation (CC) is a methodological problem occurring when a research process, instead of measuring an extant construct in the participant’s mind, creates the construct. The purpose of this paper is to argue that CC derives from problems around ecologically...

... of the reputation system and negatively impact its ability to ensure quality. Design/methodology/approach This research combines survey and experimental methods, collecting data from 1,875 Mechanical Turk (MTurk) workers in five studies designed to investigate the informativeness of the MTurk reputation system...

... unanswered, i.e. how should such gap-bridging research be conducted in practice. Design/methodology/approach Based on a literature review of collaborative theorizing processes, the authors develop a conceptual framework highlighting the main research design decisions when theorizing with managers...

.../methodology/approach The authors advocate that a standard should exist based on whether experts in a field think that a particular mechanism is necessary for the model to achieve the goals of validity and sufficiency. Findings The authors find that critiques that do not offer a more valid alternative...

...Adrian Palmer Statistics Quantitive techniques Methodology I came away from this introductory guide to LISREL with feelings of both happiness and annoyance. I was happy that in this concise guidebook, students now have one less reason for being frightened of LISREL. But I couldn't help...

...Luiz Moutinho; Fiona Davies; Graeme Hutcheson This paper is designed to set the scene in terms of introducing the methodological framework used in the academic “think tank” in marketing held at Lake of Menteith in Scotland in 1999. Some important academic insights and considerations are discussed...

...Chad Perry Qualitative research has not been viewed as a rigorous alternative to established quantitative methods in postgraduate marketing research. However, this paper reports on the Australian development of a successful, structured approach to using the case study methodology in postgraduate...

...Sabine Dembkowski; Stuart Hanmer‐Lloyd There have been several waves of calls for methodological pluralism in the marketing literature. However, there has been little discussion about the implementation of new applications and techniques. Attempts to address this disparity. Focuses on the use...

...Malcolm R. Hill; R. Peter Dickenson Surveys the methodologies of technical assessment which have been used to evaluate the technical level of products and processes within the former USSR, and are now being adapted for use in Russian industry in the current conditions of transition from a centrally...

.... © MCB UP Limited 1991 Consumer behaviour Cluster analysis Marketing research Methodology Quantitative techniques Research ...

...Charles W. Lamb Considers various approaches to the study of comparative marketing, suggesting methodology that provides an adequate framework on which to base comparative domestic marketing studies. States the first objective here is to explore various definitions of the term ‘comparative...

...Neil Hood Outlines the major developments in methodology and analysis applied to location by geographers in recent years and reviews the literature on this topic – assessing the principal contributions and suggesting some possible lines for follow up by marketing analysts. Concerns itself...

...Brian T. Robson Discusses ecology and marketing, showing that while ecology may not provide a methodology for marketing, spatial science and systems theory provide findings which may prove to be of importance with regard to marketing. Maintains that ecology is criticised both for its hazy...