... responsibility Moral identity Attribution of motivations Brand equity Logo equity Social responsibility Labeling Fast-moving consumer goods Product image Brand image Product management The prevalence of consumer products featuring certified “ethical” labels has increased subsequently worldwide...

...R. Hamlin It covers the subject in four major sections. In the first section: “Understanding retail product management”, the concept of retail product management is defined. The author is careful to keep brand management, and its retail equivalent, as a secondary issue, and this subordination...

... Product management Strategic management The curtain rises and the presentation of six attacking and eight defensive strategy moves begins. As introduction a genuine military attack and defence is analysed: first the Zulu attack, then the British defence in the Zulu war in the nineteenth century...

... behavior and export success may also depend on whether the firm’s core export market offerings are services or physical products. © MCB UP Limited 2002 Export Market orientation Service operations Product management Company performance In light of the above, doubts concerning market...

... for viewing the self as a divisible entity. The implications for marketing practice are discussed. © MCB UP Limited 2000 Image Brand image Product management Alcoholic drinks industry An issue of ongoing concern for both marketing researchers and practitioners is the economic...

...Patrick E. Murphy Bodo   Schlegelmilch . Marketing Ethics: An International Perspective . London : International Thomson Business Press   1998 . Distribution Ethics Marketing research Pricing Product management Promotion Bodo Schlegelmilch is uniquely...

... strategy Modelling Product management With increasing recognition of the importance of brands, academics (e.g. Aaker, 1996) and practitioners (e.g. Stobart, 1994) have proposed ways of more effectively sustaining brands. Underlying such recommendations are assumptions about brand differentiation...

... was shaped by groups of marketing and production managers, general managers and owner‐managers. Each of the groups developed their own understanding, or “logic of action”, about the most desirable product mix. It is shown that these logics of action play an important role in product mix changes...

... not only on a different number of attributes but also on completely different attributes. Numerous methods have been developed for determining global product similarity. © MCB UP Limited 1995 Germany Marketing strategy Motor industry Product management Target markets “What is our...

...Niren M. Vyas Industrial product management benefits from efforts to distinguish more clearly between product elimination and product replacement problems. Two basic approaches to the product elimination problem are contained in literature: the theoretical/normative approach to modelling...

... Product management Organizational performance Purchasing Market segmentation ...

... segmentation to develop homogeneous sets of cities from which test markets may be selected for control and testing purposes. The study also discusses the empirical findings and managerial implications along with ways to validate the recommended approach. Market segmentation Product management Market...

...Paul Turner Product management is a complex process: the effective management and development of products can be a critical factor in determining whether a company will succeed in winning business from the major account market. Four key areas in the process – product definition; product development...

...Hendrikus G. Kleizen; George Beaton; Russell Abbratt Reports on an investigation into the future of the product management concept in the South African pharmaceutical market, using South Africa as a representative microcosm of other international markets. Presents the findings of a survey carried...

... Product management Retail trade 43 The "Wheel of Retailing" and Retail Product Management by Ronald Savitt Introduction The "wheel of retailing" pervades the marketing literature as if it were a law rather than an untested hypothesis. Much attention has been paid to McNair's postulate[1]. Hollander...

...M.T. Cunningham; C.J. Clarke Reports an investigation of some of the factors that influence product management decisions in consumer goods companies. Looks at a product manager's role in the whole organization, particularly the decision‐taking and participatory activity as a response to pressures...

... entity as a whole and its international marketing orientation. © MCB UP Limited 1974 Marketing strategy International marketing USA Pricing Product management Distribution 108 | European Journal of Marketing 8, 2 International Marketing Strategy Decisions and the Growth Rate of Major...

...Gary R. Gemmill; David L. Wilemon Examines some of the interpersonal barriers faced by product managers in obtaining interface support. Suggests an influence matrix exists in project management, consisting of four basic types of influence: reward power; punishment power; expert power; and referent...