Keywords: Sales performance
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European Journal of Marketing (2022) 56 (2): 500–531.
Published: 13 January 2022
... orientation and value co-creation, leading to higher sales performance. Independent self-construal is found to deteriorate the positive effects of salesperson moral identity centrality on the inclusion of others in the self, expansion of the circle of moral regard and customer orientation. Research...
Journal Articles
European Journal of Marketing (2021) 55 (10): 2674–2699.
Published: 27 July 2021
... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Performance measurement Sales Sales management Control systems Job satisfaction Sales performance Personal selling Outcome controls Inside sales Sales management culture Autonomous motivation Operational outcome...
Journal Articles
European Journal of Marketing (2021) 55 (4): 1227–1257.
Published: 23 November 2020
... tested through a sample working in pharmaceutical sales in an emerging economy. In accord, the authors investigate the relationships between self-efficacy, behavioral self-leadership, adaptive selling and ultimately sales performance. This study also investigates the moderating role of technical...
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European Journal of Marketing (2011) 45 (6): 910–935.
Published: 31 May 2011
... to customers and thus realise a favourable export venture branding position (cf. Naik and Raman, 2003 ; Keller and Lehmann, 2006 ; O'Cass and Ngo, 2007 ; Christensen et al., 2008). This leads to the following hypothesis: Globalization Exports Brands Sales performance International...
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European Journal of Marketing (2007) 41 (7-8): 821–835.
Published: 31 July 2007
... of salespeople in putting customer orientation into practice. © Emerald Group Publishing Limited 2007 Customer orientation Sales performance Customer orientation has been shown to have a positive impact on performance at both the company (Narver and Slater, 1990 ; Singh and Ranchhod, 2004...
Journal Articles
Journal Articles
European Journal of Marketing (1976) 10 (1): 36–48.
Published: 01 January 1976
...R.S. Mason Suggests that frequent review of product sales performance is essential to the planning and control process. Investigates those products which have reached maturity or saturation stage of their product life cycle and reviews these in order to decide on their future product strategy...

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