... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/ service-dominant logic value co-creation analytical comprehensiveness conceptual fragmentation conceptual clarity value-in-use value proposition service customer value...

...Hannu Makkonen; Matti Mäntymäki; Jaakko Aspara; Valtteri Kaartemo Purpose This study aims to examine how the foundational premises (FPs) of service-dominant logic ( SDL ) have been applied and interpreted in scholarly research. By distinguishing between SDL’s proposed and realized narratives...

...) authenticity, such that companies with high (vs low) CSR authenticity perceptions benefit more in terms of enhanced pride given cocreated prosocial recoveries. Research limitations/implications Drawing on service-dominant logic and social exchange theory, the findings of this research suggest...

... in the conceptualization of selling is critical. Suggestions around the refinement for meso-level sales interactions and a more pliant application of service dominant-logic are offered. Research limitations/implications The suggested extensions of the framework continue the advancement of novel theorization...

... and misperceptions with HWV (2018) so that sales researchers can more impactfully apply it to future sales research. Findings This paper identifies and then explains key aspects of service-dominant logic (S-D logic) and commonly misapplied and/or misunderstood aspects of HWV (2018) to guide future sales research...

...Tim Hughes; Mario Vafeas; Toni Hilton Purpose Resource integration is a central idea within service-dominant logic (S-D logic), but there has been little scholarly research on this aspect of theory. This paper aims to explore resource integration between marketing agencies and their clients...

... as a culmination and manifestation of their resource integration and interactions with other actors (Lemon and Verhoef, 2016). Service-dominant logic Customer value co-creation C2C interaction Customer initiation Experience sharing Since the 1970s, the service literature has drawn attention...

... are associated with the creation of attractive value propositions. Service innovation Service-dominant logic Front-line employee involvement Resource integration Value propositions Front-line employees, that is, employees with continuous customer contact, co-create value with customers and support...

...) is justified. This paper discusses consumer-driven value creation (value-in-use) across three different marketing logics: product-dominant logic (PDL), service-dominant logic (SDL) and CDL. PDL conceptualises value as created by firms and delivered to consumers through products. SDL frames consumer value...

... of work deriving from the service-dominant logic approach to value co-creation. © Emerald Group Publishing Limited 2013 Conservation of resources theory Service-dominant logic Value co-destruction Well-being Critical incidents Resources Logic This paper aims to examine the process...

...Robert F. Lusch; Stephen L. Vargo Purpose The purpose of this paper is to respond to the criticism O'Shaughnessy and O'Shaughnessy made of service‐dominant logic in EJM, on behalf of both the paper and the worldwide community of scholars that have embraced S‐D logic as historically...