... considerable potential to sharpen marketing strategies, deepen customer engagement and unlock new value. Yet academic knowledge on NLP in the context of bank marketing remains scattered. This paper consolidates that knowledge and identifies research gaps, with particular attention to where NLP can...

... commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Internet banking Bank marketing Customer segmentation Bank profitability GMM method Sweden...

... making Bank marketing Financial behavior Germany Funding: This work was supported by Cheil Germany GmbH through funding of participant compensation. We thank Amelia Watkin Ward for her support in improving the clarity of writing. Sustainable investing or socially responsible...

...Lai-Ying Leong; Teck-Soon Hew; Keng-Boon Ooi; Garry Wei-Han Tan; Alex Koohang Purpose This study presents a comprehensive bibliometric and science mapping analysis of the International Journal of Bank Marketing (IJBM) from 1983 to 2024, aiming to explore the journal's evolving research...

... rights only Bank marketing Risk tolerance AI painting Financial counseling Retirement goal clarity Effective retirement financial planning is essential for securing a stable and comfortable future, enabling individuals to enjoy their retirement years without the burden of financial...

...Emmanuel Mogaji Purpose This study aims to shed light on the evolving nature of banks in the digital era and the implications for bank marketing and management. The research addresses the need for a comprehensive typology of banks that integrates fintech and explores how traditional and app-only...

... 29 11 2021 23 02 2022 08 04 2022 02 06 2022 22 07 2022 23 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Consumer revenge Consumer behavior Banking Bank marketing Economic crisis As a result...

... Expert Systems with Applications 8 C Strategic Change 6 C Journal of Behavioral and Experimental Finance 5 A International Journal of Bank Marketing 3 A Journal of Research in Interactive Marketing 3 B Australasian Marketing Journal 2 A Computers And Security 2...

...Satish Kumar; Jing Jian Xiao; Debidutta Pattnaik; Weng Marc Lim; Tareq Rasul Purpose This study aims to provide an overview of bank marketing through a retrospection of the International Journal of Bank Marketing (IJBM), the leading journal for bank marketing. Design...

... , etc.), customer's satisfaction, trust and loyalty have been identified as the important indicators of the effectiveness of banking brand's marketing strategies. The present study enriches the existing social media and bank marketing literature using COBRAs as the social media engagement...

...Carlos Sánchez-Camacho; David Martín-Consuegra; Rocío Carranza Purpose The purpose of this article is to provide an integrated, synthesised overview of the current state of knowledge in the field of bank marketing. This aim prompts us to seek to determine the role of studies on sales within...

... © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Corporate social responsibility Vulnerable consumers Marketing to children Corporate social marketing Bank marketing Moral panic In-school banking programmes Banks are among the many...

... and therefore better coordinate the marketing resources used in different areas of business. The study provides bank managers with a direction to examine the weaknesses in their marketing management. Originality/value An issue in bank marketing that has not been explored yet is whether and how marketing...

... and practicity (regarded as utilitarian factors), while commitment/satisfaction is driven by enjoyment and sociality (dimensions more hedonic by nature). No link is found between interface design and either trust or commitment/satisfaction. Originality/value This study contributes to bank marketing theory...

... consumer behaviour and marketing communications implications for bank marketing. To convince potential customers to adopt and continue using IB, bank marketers must ensure that the eight predictors validated in this study are facilitated and sustained. Originality/value – A valuable contribution...

.... In line with this argument we expect that: Dr Meena Rambocas can be contacted at: Meena.Rambocas@sta.uwi.edu © Emerald Group Publishing Limited 2014 Brand equity Customer satisfaction Bank marketing Brand affinity Service experience Trinidad and Tobago Retail banking...

... solution to the facility location problem for an organization, while Ohfuji et al. (1990) describe many other successful applications of QFD in retail services. © Emerald Group Publishing Limited 2012 Financial services Product positioning Banks Bank marketing Consumer behaviour...

... dispositions associated with strong customer relationships. Originality/value The paper contributes to the scarce literature on dialogic communications potential of bank web sites in an emerging market context. Ghana Banks Web sites Brands Consumer behaviour Bank marketing Dialogic communications...

... Bankers for their financial support in this research project. © MCB UP Limited 1988 Bank Marketing Canada Consumer Expectations Service Industries Commercial Banking in Canada: A Study of the Selection Criteria and Service Expectations of Treasury Officers by Jerry Rosenblatt, Michel...

.... As a result of these technological characteristics, banks may be well advised to maintain their marketing strategy of segregating their retail business from commercial business. © MCB UP Limited 1988 Banking Bank Marketing Canada Costs Economies of Scale The Canadian Branch Banking System...