... Brand personality Temporal stability Brand resilience Banking sector Digital transformation Measurement invariance Emerging markets C38 M31 Brand personality has become a fundamental concept in marketing theory and practice. Since Aaker's (1997) seminal work introducing the five...

...Prashant Salwan; Bhaskar Shandilya; Kavita Chavali; Vijay Pereira Purpose This study explores how strategic ambidexterity, public policy, and customer orientation influence greenwashing practices in the banking sector, focusing on multinational, Indian private and public sector banks. Design...

...Soukaina Ettalibi; Marouane Dirchaoui; Abdeljalil El Ouardighi; Abdallah Abarda Purpose Most online customer-to-customer (C2C) interactions occur in uncontrolled environments. This paper explores such interactions in the Moroccan banking sector by analyzing customer discussions on social media...

...Paulo Duarte Purpose This study explores how technological and psychosocial factors influence job satisfaction and organisational commitment in the banking sector, with a particular focus on two less-studied drivers of internal marketing: perceptions of artificial intelligence (AI) adoption...

...Hussein Ismail; Sevag Kevin Kertechian; Maya Abdallah Purpose This study aims to investigate the impact of interpersonal justice on customer delight in the Lebanese banking sector, focusing on the mediating role of employee engagement. Design/methodology/approach Data were collected using...

...Rania B. Mostafa Purpose AI technology is now intensively used by banks to create value for bank customers. Therefore, this study endeavors to synthesize and track a decade of research emphasizing AI and value co-creation in the banking sector. Design/methodology/approach A bibliometric...

...David M. Brown Purpose The purpose of this paper is to identify how internal marketing can be used to increase the satisfaction and retention of Generation Z employees within the global banking sector, and the changes which organizations must make to their internal marketing strategies to achieve...

... introduces a new approach to circular economy reporting by exploring the application of data analytics models when assessing readability within environmental disclosures. It specifically focuses on the context of integrated reporting within the banking sector, an area that has not yet been extensively...

... The research combined DEA and multicriteria analysis in the context of the banking sector, providing a comprehensive and analytically robust approach translated as a decision-making framework for promoting sustainability by aligning operational efficiency and social responsibility. These tools can guide banks...

... the relationships outcomes in the banking sector. Research limitations/implications The perceived unethical behaviour scale derives from a single data set and its reliability and validity need to be improved. Relationships between constructs are tested in a more direct way and ignore moderating variables...

...Rafaela Nascimento Buhler; Fernando De Oliveira Santini; Wagner Junior Ladeira; Tareq Rasul; Marcelo Gattermann Perin; Satish Kumar Purpose This study aims to synthesize and integrate findings from diverse research on the antecedents and moderators of customer loyalty in the banking sector...

... on the influence of environmental reporting on financial performance, pertinently in the context of a developing nation's banking sector. Previous studies have used return on asset (ROA) as a financial indicator and investigated its association with environmental reporting (Gallego-Álvarez et al., 2014...

... is limited to US banks and financial markets. The regulatory and information environment is likely to be different from global or emerging markets. However, since banks in many countries aspire to emulate the US banks, these results would be a precursor of banking sectors conditions in emerging markets...

... to technological risks in banking sectors and after confirming the keywords, the authors performed the search by the “topic” which covers “title” in the search bar. On February 15, 2023, the Web of Science database was searched using the terms “Cyber security risk OR data theft OR financial crimes OR financial...

... Nigerian banks regarding their perceptions of technology use in the banking sector. Findings While the research finds that technology usage has positive and direct effects on service quality, customer satisfaction and consumer buying behavior, service quality was found not to have a significant effect...

... culture (OC) from the banking sector of China. Drawing on the stakeholder theory, the first goal is to examine the relationships between CSR and organizational CP. Second, the purpose is to evaluate the moderation of OC between the relationship of CSR and CP, respectively. Design/methodology/approach...

... 2020 08 01 2021 07 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Internal marketing Strategic marketing orientations Banking sector Competitive advantage Organizational commitment Brazilian National Council...

... the inspiration needed to pursue business goals, attain positive performances and communicate their social responsibility efforts. This paper analyses whether and how companies in the banking sector use corporate websites to communicate SCSR dimensions. Design/methodology/approach A content analysis...

... have begun to use not just one of the available channels of interaction but all of them, often simultaneously (Lazaris and Vrechopoulos, 2014). Following this trend, the banking sector has introduced numerous technological advances in recent years, with a direct impact on the way they interact...

... in the banking industry of an emerging economy. Design/methodology/approach Partial least squares based structural equation modeling was used to test the proposed hypotheses in a sample of 360 respondents collected from the retail banking sector of Pakistan. Findings Customers’ CSR perceptions directly...