... quality and technical quality help drive positive WOM communication. Corporate image and trust also play partial mediating roles. Practical implications Decision-makers should note that functional quality, technical quality, corporate image, and trust are antecedents of WOM communication. Functional...

... is the corresponding author and can be contacted at: kwamesimpe@gmail.com 10 04 2018 19 07 2018 05 09 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Service quality Corporate image Loyalty Structural equation modelling Customer...

... corporate image, brand awareness, brand equity (BE), competitive advantage and financial result. The purpose of this paper is to measure the impact of CSR on BE and to establish the moderating impact of corporate image and brand awareness. Design/methodology/approach Structural equation modeling...

...” (corporate image) has a positive but the least significant relationship with customer satisfaction followed by all other constructs. The exception is “reliability,” which is insignificantly related to customer satisfaction in Indian public sector banks. Research limitations/implications The study cannot...

...Hashim Zameer; Anam Tara; Uzma Kausar; Aisha Mohsin Purpose – The purpose of this paper is to explore the impact of services quality, customer satisfaction and corporate image on customer perceived value in the banking sector of Pakistan. Design/methodology/approach – A model is developed...

...Rafael Bravo; Teresa Montaner; José M. Pina Purpose The purpose of this paper is to analyse the corporate image of financial institutions and its impact on consumer behaviour. More specifically, it aims to focus on the differences between customers and non‐customers of banking institutions...

... of this type of bank to be measured, our paper is centered on developing and proposing a reliable and valid scale that enables us to measure the corporate image of a bank in the context of the Internet. The results obtained show that an Internet bank's image is a multidimensional construct composed of its...

... 1999 Banking Banks Corporate image Competitive strategy This paper explains how retail banks are in danger of eroding their institutional stature in their quest to lower transaction costs. Competitive pressures to reduce cost structures mean that the banks are in danger of over...

...Nha Nguyen; Gaston LeBlanc A conceptual framework is proposed that investigates the effects of customer satisfaction, service quality, and value on perceptions of corporate image and customer loyalty towards the service firm. To test the framework, structural equation modelling techniques...

... that: Strategy is the overall plan that relates the corporation to the environment. The environment in turn, is composed of constituent groups or publics. Corporate image is the impression of the overall corporation held by these various publics. The image that each public has of the corporation determines...

...Cornelius H. Van Heerden; Gustav Puth The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists of three groups of elements: conscious...

... were also measured. Implications of the findings and suggestions for further research are provided. © MCB UP Limited 1991 Banks Competitive strategy Consumer attitudes USA Corporate image Marketing strategy THE IMPORTANCE OF IMAGE AS A COMPETITIVE STRATEGY 25 B anks need...

... and services to shape the image held of the organisation by its publics. In the absence of tangibility, as is the case in service marketing, corporate image has a powerful role. For these reasons,financial services marketers need to treat corporate identity as a strategic marketing issue. How this may be done...

.... The aggregate value of these non‐direct benefits was found to be nearly equivalent to the value of direct benefits, with important implications for the new service development process. © MCB UP Limited 1990 Financial services Banks Corporate image Marketing strategy Services marketing...

... hinder their successful operation in new markets. There is no evidence of the existence of distinct images for particular societies. Possible marketing implications of the findings are considered. © MCB UP Limited 1989 Banking Building societies Corporate image Customers Marketing United...

... a corporate image that will make the bank more recognisable and stronger and communicate with the public — corporate identity, public relations, advertising and delivery systems (promotion). Image in Retail Banking by J. Barry Howcroft and John Lavis Banking Centre, Loughborough University and Midland Bank...

... the image of a bank. Past research conducted on bank's images was utilised to determine which attributes contribute to image formulation. Advertising campaigns focus on the attributes believed to be significant to both the bank's customers and their corporate image. Initial image is either reinforced...