Keywords: Customer satisfaction
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Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing 1–18.
Published: 07 April 2026
...John G. Dawes Purpose This study examines the extent to which bank’s scores on customer satisfaction are related to their switching, or churn rates. Design/methodology/approach The study uses quarterly data for 11 UK banks over a period of 8.75 years. The satisfaction data were provided...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2025) 43 (4): 780–802.
Published: 29 November 2024
...Amirreza Ghadiridehkordi; Jia Shao; Roshan Boojihawon; Qianxi Wang; Hui Li Purpose This study examines the role of online customer reviews through text mining and sentiment analysis to improve customer satisfaction across various services within the UK banking sector. Additionally, the study...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1736–1759.
Published: 24 June 2024
..., and loyalty. Customer experience, in turn, affects customer satisfaction and loyalty. Originality/value This study highlights the need for academic scholars to prioritize customers’ interaction during the customer journey in financial services, addressing a gap between industry directions and academic...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2022) 40 (4): 842–864.
Published: 01 April 2022
... the relationships among co-production, co-production enjoyment, co-production intensity, service effort, and job stress, and their effects on value co-creation, value co-destruction and customer satisfaction. Design/methodology/approach This study was conducted on the basis of dyadic data; the process...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2022) 40 (3): 558–577.
Published: 07 January 2022
...Divya Mittal; Shiv Ratan Agrawal Purpose The current study employs text mining and sentiment analysis to identify core banking service attributes and customer sentiment in online user-generated reviews. Additionally, the study explains customer satisfaction based on the identified predictors...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2021) 39 (5): 871–885.
Published: 22 March 2021
... customers who were exiting banks at two skip intervals in Taiwan. The final survey sample consists of 227 respondents. Findings Empirical results confirm that optimal customer participation (CP) influences affective commitment through increased customer satisfaction. The optimal level of CP...
Journal Articles
International Journal of Bank Marketing (2021) 39 (2): 294–311.
Published: 12 January 2021
...Berrin Arzu Eren Purpose This study aims to investigates customer satisfaction from the use of bank chatbots and the effect of perceived trust in chatbots and banks' reputation on customer satisfaction. Design/methodology/approach A survey is conducted in Turkey involving 240 customers who...
Journal Articles
International Journal of Bank Marketing (2020) 38 (3): 642–670.
Published: 20 December 2019
...Meena Rambocas; Surendra Arjoon Purpose The purpose of this paper is to develop an integrated model to represent how service experience (core, employee and service scale), customer satisfaction (transaction-specific and cumulative) and brand affinity influence brand equity in financial services...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 456–484.
Published: 08 October 2019
...Pallavi R. Kamath; Yogesh P. Pai; Nandan K.P. Prabhu Purpose The purpose of this paper is to advance research on the relationship between customer experience and customer loyalty by exploring the serially mediating roles of brand equity and customer satisfaction and the moderating roles of age...
Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 529–547.
Published: 13 September 2019
...Jae Woo Shin; Ji Yeon Cho; Bong Gyou Lee Purpose The purpose of this paper is to compare customer experience (CE) between digital and traditional South Korean bank users and its relationship with customer satisfaction (CS). Design/methodology/approach A survey of bank customers was conducted...

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