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Keywords: Insurance
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Journal Articles
Drivers of privacy concerns when interacting with a chatbot in a customer service encounter
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International Journal of Bank Marketing (2022) 40 (6): 1159–1181.
Published: 10 May 2022
... Canadians responded to an online questionnaire after interacting with a chatbot in the context of a simulated auto insurance quote. A structural equation model was used to test the hypotheses. Findings The results showed that privacy concerns are influenced primarily by creepiness, followed by perceived...
Journal Articles
The effect of relational selling on life insurance decision making in India
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International Journal of Bank Marketing (2019) 37 (7): 1505–1524.
Published: 21 June 2019
...Shetty Ankitha; Savitha Basri Purpose The biggest challenge in the Indian life insurance industry is mis-selling and unfair business practices. The purpose of this paper is to explore the effect of relational selling behaviour on investor decision making in life insurance market in India...
Journal Articles
Pricing power in insurance markets: evidence from South Africa
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International Journal of Bank Marketing (2019) 37 (5): 1371–1392.
Published: 12 April 2019
... in the South African non-life insurance market. Design/methodology/approach The authors estimate the Lerner competitive index as the proxy for pricing power using annual data on 79 firms from 2007 to 2012. In the second stage, the paper employs panel regression techniques in the ordinary least squares...
Journal Articles
The impact of cognitive style, consumer demographics and cultural values on the acceptance of Islamic insurance products among American consumers
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International Journal of Bank Marketing (2019) 37 (2): 492–506.
Published: 28 February 2019
...Alex Paton Schmidt Purpose The purpose of this paper is to explore the extent by which consumer acceptance of an Islamic insurance product (Takaful) in a non-Muslim majority country would be affected by consumer knowledge about its Islamic origins. Furthermore, this study identifies the degree...
Journal Articles
Online insurance claims: when more than trust matters
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International Journal of Bank Marketing (2019) 37 (2): 579–594.
Published: 28 February 2019
...Sabine Gebert-Persson; Mikael Gidhagen; James E. Sallis; Heléne Lundberg Purpose The purpose of this paper is to develop and test a theoretical framework explaining the adoption of online insurance claims characterised by infrequent interactions, inherent complexity and risk. It extends...
Journal Articles
Forecasting the next likely purchase events of insurance customers: A case study on the value of data-rich multichannel environments
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International Journal of Bank Marketing (2018) 36 (6): 1125–1144.
Published: 05 June 2018
...Stefan Mau; Irena Pletikosa; Joël Wagner Purpose The purpose of this paper is to demonstrate the value of enriched customer data for analytical customer relationship management (CRM) in the insurance sector. In this study, online quotes from an insurer’s website are evaluated in terms of serving...
Journal Articles
Using artificial intelligence to create value in insurance
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International Journal of Bank Marketing (2018) 36 (6): 1145–1168.
Published: 01 June 2018
...Mikko Riikkinen; Hannu Saarijärvi; Peter Sarlin; Ilkka Lähteenmäki Purpose Recent technological and digital developments have opened new avenues for customer data utilization in insurance services. One form of this data transformation is automated chatbots that provide convenient access to data...
Journal Articles
Multichannel segmentation in the after-sales stage in the insurance industry
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International Journal of Bank Marketing (2018) 36 (6): 1055–1072.
Published: 24 May 2018
...Ilaria Dalla Pozza; Ana Brochado; Lionel Texier; Dorra Najar Purpose The purpose of this paper is to present a multichannel segmentation approach to identifying customer segments based on actual customer channel usage in the post-purchase phase in the health insurance industry. Design...
Journal Articles
Mobile claim management adoption in emerging insurance markets: An exploratory study in Thailand
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International Journal of Bank Marketing (2016) 34 (1): 110–130.
Published: 01 February 2016
...Dr Mohammad G. Nejad; Chupun Gowanit; Natcha Thawesaengskulthai; Peraphon Sophatsathit; Thitivadee Chaiyawat Purpose – The purpose of this paper is to explore the adoption of a mobile insurance claim system (M-insurance) and develops a framework for the adoption of M-insurance by consumers...
Journal Articles
The impact of Islamic beliefs on consumers’ attitudes and purchase intentions of life insurance
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International Journal of Bank Marketing (2015) 33 (4): 423–441.
Published: 01 June 2015
...Nizar Souiden; Yosr Jabeur Purpose – The purpose of this paper is to investigate the role of Islamic beliefs in moderating consumers’ attitudes and purchase intentions of conventional and Islamic life insurance. Second, it investigates the role of Islamic beliefs in moderating the relationship...
Journal Articles
The impact of insurance coverage on consumer utilization of health services: An exploratory study
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International Journal of Bank Marketing (2015) 33 (3): 276–297.
Published: 18 May 2015
... between insurance and health services utilization. Design/methodology/approach – The authors utilize data from a major metropolitan hospital in the USA to test and extend the behavioral model of health care. Findings – Results indicate that insurance and pre-disposing variables have a direct...
Journal Articles
Addressing the research needs of the insurance sector
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International Journal of Bank Marketing (2011) 29 (7): 512–516.
Published: 11 October 2011
...Julie Robson; Julie Robson; Yasmin Sekhon Purpose The purpose of this paper is to report on HEIF4 funded research exploring the important areas of research currently being conducted by insurance research practitioners and to identify the key challenges they face when conducting this research...
Journal Articles
Determinants of digitally instigated insurance relationships
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International Journal of Bank Marketing (2011) 29 (7): 517–534.
Published: 11 October 2011
...Julie Robson; Mikael Gidhagen; Sabine Gebert Persson Purpose The purpose of this paper is to develop a conceptual model for explaining insurance customers' intentions towards using the internet as a channel for communication and interaction with insurance companies by integrating Technology...
Journal Articles
Retaining customer satisfaction in turbulent times
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International Journal of Bank Marketing (2011) 29 (7): 555–562.
Published: 11 October 2011
... in the current difficult economic and regulatory climate. Eugene H. Fram can be contacted at: eugenefram@Yahoo.com © Emerald Group Publishing Limited 2011 Customer satisfaction Customer retention Economic conditions Banking industry Financial services Insurance As the effects...
Journal Articles
Making bancassurance work: matching global power to local knowledge
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International Journal of Bank Marketing (2007) 25 (2): 117–119.
Published: 06 March 2007
...Larry Norman Purpose The paper aims to provide an examination of the concept of bancassurance – the combined selling of insurance and banking products, from the viewpoint of a leading figure within the AEGON Financial Services Group. Design/methodology/approach This is a short and accessible...
Journal Articles
New entrants in the financial services sector: the case of Kwik‐Fit insurance services
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International Journal of Bank Marketing (2001) 19 (5): 213–216.
Published: 01 September 2001
...Nigel Waite Examines Kwik‐Fit, a non‐traditional entrant in the financial services sector and analyses their entry strategy for the motor insurance market. Highlights the importance of effective customer relationship management, staff motivation and an innovative approach to selling. Provides...
Journal Articles
The profitability of bancassurance for European banks
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International Journal of Bank Marketing (1995) 13 (1): 17–28.
Published: 01 February 1995
...Göran Bergendahl Develops principles for banks that want to evaluate the distribution of life insurance as well as non‐life insurance products and identifies key factors for profitability. Analyses the costs of training personnel, the costs of computers and communication, the fixed and variable...
Journal Articles
Branch Networks and Insurance Selling
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International Journal of Bank Marketing (1993) 11 (5): 27–32.
Published: 01 May 1993
...Glenn Morgan Banks and building societies are increasingly concerned to sell insurance and investment products within their branch networks. Reports on the different ways in which this process is managed within three major UK financial services institutions. Examines how the different forms...
