...Erose Sthapit; Chunli Ji; Yang Ping; Catherine Prentice; Brian Garrod; Huijun Yang Purpose Drawing on the theory of memory-dominant logic, this study aims to examine how the substantive staging of the servicescape, experience co-creation, experiential satisfaction and experience intensification...

...Prakash K. Chathoth; Gerardo R. Ungson Prakash K. Chathoth can be contacted at: pkchathoth@aus.edu This paper aims to develop a conceptual framework for further understanding the risks embedded in co-creation services in high-contact service transactions. It delineates behavioral...

... Metaverse blends the physical and virtual worlds, revolutionizing how hospitality customers and hospitality organizations facilitate the co-creation of transformational experiences and values. This paper aims to explore the opportunities and challenges that Metaverse introduces for hospitality and tourism...

... and marketing theory from rational information processing approaches to emotional and hedonistic approaches and analysis of relationality and co-creation. The paper sketches a development from Experience 1.0 (producer-orientated) to Experience 2.0 (co-creation) to Experience 3.0 (foodscapes) in gastronomic...

..., we demonstrate that the serious leisure concept can be used to understand the drivers stimulating tourist participation in cooking classes. This is underpinned by an investigation of how serious leisure influences perceptions of the service environment, shaping co-creation in the process (Figure 1...

...Emma Harriet Wood; Maarit Kinnunen The research addresses the lack of literature exploring post-event experience journeys and the collective nature of these. It also deepens a theoretical understanding of the role of time and sociality in the co-creation and extension of emotions and their value...

...-method study. Furthermore, the paper highlights the future use to benefit the tourism and hospitality academics and industry professionals. Host-guest experiences WWOOF LEGO^® Serious Play^® Multi-method Co-creation Constructionism Every research project is framed...

... aims to explore and evaluate practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as value co-creators. Data comprising various aspects of customer-to-customer (C2C) co-creation practices of festival visitors were...

...Monica Cerdan Chiscano; Esther Binkhorst The purpose of this paper is to examine the effect of including customers with special needs in the design of cultural and heritage services before the actual experience takes place. Inclusive research through co-creation took place in the city...

... the process model (Pera et al., 2016) and draw on the stakeholder marketing framework (Hillebrand et al., 2015) in examining the value co-creation phenomenon. Our unique contribution is to unpack the dynamics of shared and competing interests in the process of co-creating value...

...Jiaqi (Gemma) Luo; IpKin Anthony Wong; Brian King; Matthew Tingchi Liu; GuoQiong Huang IpKin Anthony Wong can be contacted at: wongipk@mail.sysu.edu.cn This study draws on the service-dominant (S-D) logic paradigm to examine value co-creation and co-destruction. As these phenomena...

... review provides a critical analysis of the concept, tenets, aims and implementation approaches of social CRM. Arguments are summarised by developing a process-based framework for implementing social CRM. By adopting a value co-creation approach that recognises the technology-fostered customer...

... to pay (WTP) was initially set out to estimate the perceived value from a purchasing experience. However, purchasing decisions have changed as value co-creation has been increasingly applied in the hospitality industry. In adopting a service-dominant (S-D) logic lens, this paper aims to empirically test...

... the luxury accommodation experience are: setting the stage; the ethos of the property; performances of the actors; and co-creation between the participants. Using the themes identified, a conceptual model of the creation of the luxury accommodation experience has been formulated. Practical implications...

... guests. This is a new addition to existing literature, as majority of empirical studies in this field are from industries other than hospitality and with differing contexts. India Co-creation Service innovation Luxury hotel Smart phone apps Mobile commerce (m-commerce) has seen...

...”, comfort of the “room”, “location”, proximity to a “shopping” area and co-creation possibilities to deliver some “beautiful” experiences. Segments of the market based on tourists’ origins, travel style and hotel management styles emphasized different expressive and instrumental features. Some strong...

...) Marketing Theory Review marketing literature on consumption experience Conceptual paper N/A Prahalad and Ramaswamy (2004) Journal of Interactive Marketing Emphasize the value of co-creation experience Conceptual paper N/A Mascarenhas et al. (2006) Journal...

...Prakash K. Chathoth; Gerardo R. Ungson; Robert J. Harrington; Eric S.W. Chan Purpose – This paper aims to present a review of the literature associated with co-creation and higher-order customer engagement concepts and poses critical questions related to the current state of research...