... and are part of the innovation ecosystem. They are confronting a set of emerging dynamics in which servitization plays a leading role. Servitization is a way to move toward value co-creation by transforming existing business models. Servitization – with digitalization facilitates the co-creation of CCI-based...

... Publishing Limited Licensed re-use rights only This study aims to explain the value co-creation and co-destruction practices of older adults in an online community (OC). Adopting practice theory and service-dominant logic as a theoretical perspective, this paper examined an OC of older...

...Iddo Gal; Dana Yagil; Gil Luria Purpose The purpose of this paper is to contribute to the literature on service quality and value co-creation and co-destruction by unpacking the phenomenon described as “difficult customers”, which has many associated costs for service organizations. The paper...

...Luciana Ronchi; Gerson Tontini; Carlos Eduardo Carvalho Purpose The purpose of this paper is to propose a model to measure maturity in value co-creation practices and to evaluate its relationship with the market performance of textile companies. Design/methodology/approach The data were...

... aimed at analysing the mechanisms underlying joint production of value in service delivery. Value co-creation Total Quality Management Service ecosystems Service-Dominant logic Over the past decades, service research has been characterized by a shift from a product-oriented perspective...

...Maria Åkesson; Bo Edvardsson This paper aims to develop a theoretical framework of archetypical customer roles in a self-service-based system by applying role theory to understand customers’ resource integration and value co-creation efforts in practice. This study is based...

... prevention services, non-supportive legal and economic institutional factors and existing waste processing infrastructures. Based on a case of waste services and to provide a better understanding of the rationale of value co-creation, this paper points to the generic relevance of investigating...

... “value” creation, but it can be effective equally on the contrary conditions through the knowledge co-creation (Piroozfar et al., 2013). The benefits of value co-creation include: improving product quality (Füller et al., 2007), satisfying more customers (Nambisan and Baron, 2007...

.... Such an outcome is highly problematic for a public organization. It is of major importance that citizens can identify and understand the type of activity. The authors argue that communication in well-defined phases of an event can facilitate desired acts of co-creation. Originality/value – Value co-creation...

...Jaakko Siltaloppi; Suvi Nenonen Purpose Research on value co‐creation has gained ground rapidly but remained at a very theoretical level. Thus, it has provided relatively little insight into the nature of individual processes of service provision/value creation, and how firms interact...

...‐dominant mindset. The subjects' opinions of the two systems were gathered, and sentiment analysis was performed on the opinions to uncover the rationale behind the operational superiority of an SDL‐based system in value co‐creation. Findings The sentiment analysis identified three key differentiators...

... is reconfigured and thus explains service innovation from the lens of S‐D logic, emphasizing customers' value co‐creation of value in practices. The focus is on the interdependencies between the configuration of resources in a service system and schemas that shape customers and other actors when integrating...