Issues

Special issue: Artificial Intelligence and Sport Business. Guest Editors: Jerred Junqi Wang, Lunhua L. Mao and Brandon Mastromartino

Guest editorial: Sport business research in the era of artificial intelligence

Jerred Junqi Wang; Lunhua L. Mao; Brandon Mastromartino
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Generative A.I. in sport advertising: effects of source-message (in)congruence, model types and A.I. awareness

J. Lucy Lee; Si Hoon Choi; Suzy Jeong; Namho Ko
View articletitled, Generative A.I. in sport advertising: effects of source-message (in)congruence, model types and A.I. awareness
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Consumer adoption of artificially intelligence-supported devices for sports services: an empirical validation

Anna Gerke; Raphaël Le Dean; Ransome Bawack
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The impact of parasocial interaction with anthropomorphized AI chatbots on sport consumers’ loyalty

Myoung Kyoung Choi; Joon Sung Lee
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Expertise matters: why consumers are less likely to follow AI recommendations in sports betting

Bryan Buechner; Ashley Stadler Blank; Brianna Escoe; Isaac Blaney
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Supplementary data
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How does the adoption of ChatGPT influence soccer betting? A reasoned action perspective

Halime Dinç; Paak Phantumabamrung; Hüseyin Çevik; Bülent Gürbüz; Barkın Serhat Yeşiltepe; Metin Argan; James J. Zhang
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Enhancing sport sales training through technology: an examination of artificial intelligence as a tool for evaluating and training sales agents

James Du; Nels Popp; Stephen L. Shapiro
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Demonstrating and communicating artificial intelligence brand capabilities: Amazon Web Services sponsorship with the National Football League

John A. Fortunato; Allie Kosterich
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Leveraging artificial intelligence (AI) for data collection and analysis: the case of and application in corporate social responsibility (CSR) through sport research

Christos Anagnostopoulos; Sumaya Abdul Rahman; Syeda Warisha Fatima Rizvi; Yoseph Mamo
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Beauty premium and penalty in sport: text analysis of Instagram comments in the Korean women’s volleyball league

Yoonji Ryu; Jaehyun Jeong; Xiangyu Zhao; Hyunwoong Pyun
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A machine learning approach to predict classification of fans’ attitudes toward sponsors

Junyi Bian; Benjamin Colin Cork
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Application of machine and deep learning techniques on sport non-fungible token tweets: exploration of perceived values and risks

Philip Kang; Yongjae Ko; Sangpil Youm; Yoonki Chun; Sean Davis; Daniel Connaughton
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