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1-7 of 7
Keywords: Event Sponsorship
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 37–55.
Published: 06 September 2024
... Emerald Publishing Limited Licensed re-use rights only Event impact Event sponsorship Social exchange theory Residents Spill-over Sponsorship significantly drives revenue in the sports industry, providing an innovative alternative to traditional marketing (Baim et al., 2021...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (3): 513–526.
Published: 01 April 2020
... in event sponsorship while accounting for the influence of the sponsored event and concurrent sponsors. Therefore, this study contributes to a better understanding of the role of feelings in sponsor brand attitude formation. Interestingly, feelings-as-information theory also postulates that consumers...
Journal Articles
Steffen Schmidt, Matthias Limbach, Sascha Langner, Klaus-Peter Wiedmann, Levke Albertsen, Philipp Reiter
International Journal of Sports Marketing and Sponsorship (2018) 19 (1): 91–108.
Published: 05 February 2018
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Brand knowledge Sport marketing Dual information processing Event sponsorship Reaction time measurement With the growth of commercial sponsorship and increasing efforts to secure sponsorship rights (Hoek...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2013) 15 (1): 15–34.
Published: 01 October 2013
... Sponsorship activation Event sponsorship RESEARCH PAPER The complementarity factor in the leveraging of sponsorship Keywords Sponsorship leverage Sponsorship activation Event sponsorship François A. Carrillat Associate Professor of Marketing HEC Montréal Montréal, Québec, Canada H3T 2A7 Tel: ++514 340...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2013) 14 (3): 57–73.
Published: 01 April 2013
... its elevated position as a sponsor and higher brand equity. event sponsorship event-sponsor fit multiple-sponsor assessment service brands © 2013 by Winthrop Publications Limited 2013 licensed reuse rights only How fit connects service brand sponsors with consumers passions...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2009) 10 (4): 2–17.
Published: 01 July 2009
... descriptor would be 'parallel event marketing'. © 2009 by Winthrop Publications Limited 2009 licensed reuse rights only ambush marketing event connected brand recognition event sponsorship parallel event marketing rights owners sports sponsorship RESEARCH PAPER Effects of ambush marketing...
Journal Articles
International Journal of Sports Marketing and Sponsorship (1999) 1 (2): 15–35.
Published: 01 June 1999
...Stephen R. McDaniel; Lance Kinney Event Sponsorship Involvement Demographics Values and Interests Audience Characteristics and Sponsorship Respon Keywords: Event Sponsorship, Involvement, Demographics, Values and Interests Audience Characteristics and Event Sponsorship Response...
