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Keywords: Service quality
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–21.
Published: 14 November 2025
... the impact of stadium service quality on spectator loyalty and experience is crucial. Building on this premise, the aim of the study was to investigate the mediating role of perceived value in the effect of service quality on sport consumption behavior within the context of Turkish football spectators...
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International Journal of Sports Marketing and Sponsorship (2021) 22 (4): 699–720.
Published: 21 December 2020
... and front-line staff are recommended to undertake activities to improve the relationship between the organization, team and its fans. Originality/value The principles and practices of relationship marketing and service quality often include discussions of the importance of “putting fans first,” however...
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International Journal of Sports Marketing and Sponsorship (2018) 19 (2): 160–177.
Published: 08 May 2018
...Tiago Miguel Ribeiro; Abel Correia; Rui Biscaia; Carlos Figueiredo Purpose The purpose of this paper is to examine the effects of service quality on perceived positive and negative social impact of the 2016 Rio de Janeiro Olympic Games. Design/methodology/approach A field study was conducted...
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International Journal of Sports Marketing and Sponsorship (2017) 18 (2): 166–179.
Published: 02 May 2017
... goods are most important for consumers and maximizing these elements to improve the perception of quality related to experience are also important in this regard. Spectator sports have been categorized as typical experience goods for which service quality is an important marketing consideration. Most...
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International Journal of Sports Marketing and Sponsorship (2011) 12 (4): 57–71.
Published: 01 July 2011
...Nicholas D Theodorakis; Kostas Alexandris; Yong Jae Ko This study examines the mediating role of Overall Service Quality in the service quality-customer satisfaction relationship in the context of professional football. Quantitative data were collected from a survey of 415 spectators attending...
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International Journal of Sports Marketing and Sponsorship (2003) 5 (1): 3–23.
Published: 01 March 2003
... reuse rights only Services marketing holistic model service quality value satisfaction 20 08 2002 Hans M. Westerbeek David Shilbury Keywords: Services marketing, holistic model, service quality, value, satisfaction Hans M. Westerbeek, Deakin University, Faculty of Business and Law...

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