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1-19 of 19
Keywords: Service quality
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Journal Articles
Service quality and sport consumption in stadiums: the mediating role of perceived value
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International Journal of Sports Marketing and Sponsorship 1–21.
Published: 14 November 2025
... the impact of stadium service quality on spectator loyalty and experience is crucial. Building on this premise, the aim of the study was to investigate the mediating role of perceived value in the effect of service quality on sport consumption behavior within the context of Turkish football spectators...
Journal Articles
Customer citizenship behaviour of older adults in community fitness centres: effects of service quality and satisfaction
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International Journal of Sports Marketing and Sponsorship (2025) 26 (5): 1050–1070.
Published: 03 June 2025
... increasing from just one in 2016 to 136 by 2023. However, the extent to which the service quality of these community-based fitness centres meets the needs of older adults in fostering satisfaction and how this satisfaction subsequently influences their citizenship behaviour remains relatively unknown...
Journal Articles
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective
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International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 489–506.
Published: 13 December 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Service quality Customer attitude Perceived control Social norm Movement is a fundamental human characteristic, yet modern industrialized societies have shifted towards sedentary lifestyles due to changing...
Journal Articles
Effect of baseball stadium food service quality on outcome variables with emphasis on the moderating role of stadium atmosphere
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International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1079–1104.
Published: 16 July 2024
...Yunduk Jeong Purpose While existing research has predominantly focused on the positive relationships between service quality and outcome variables, there has been limited investigation into the influence of food service quality on these variables or the moderating role of stadium atmosphere...
Journal Articles
Quality and satisfaction in female fitness centers and the moderating roles of age and income: empirical evidence from Saudi Arabia
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International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 753–770.
Published: 19 June 2023
.... The service quality of fitness centers is an essential factor influencing customer satisfaction. Owing to the dearth of research on this topic, especially on female-only fitness centers, this study aims to investigate the factors affecting the service quality of female fitness centers in Saudi Arabia...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (1): 18–41.
Published: 21 April 2023
...Marisa Sousa; Celina Gonçalves; Rui Biscaia; Maria José Carvalho Purpose This study aims to assess service quality in sport child camps among both participants and parents and its effects on satisfaction and behavioural intentions. Design/methodology/approach Data were collected from...
Journal Articles
The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors
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International Journal of Sports Marketing and Sponsorship (2021) 22 (4): 699–720.
Published: 21 December 2020
... and front-line staff are recommended to undertake activities to improve the relationship between the organization, team and its fans. Originality/value The principles and practices of relationship marketing and service quality often include discussions of the importance of “putting fans first,” however...
Journal Articles
Community-sport service provision, participant satisfaction, and participation: Experience and perspective of Guangdong, China
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International Journal of Sports Marketing and Sponsorship (2020) 21 (1): 127–147.
Published: 17 October 2019
... 24 07 2019 29 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Service quality Community sports Core service Mass participation Peripheral service Wang et al. (1997) summarized the main features of earlier...
Journal Articles
Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations
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International Journal of Sports Marketing and Sponsorship (2020) 21 (1): 46–69.
Published: 19 September 2019
...Shang Chun Ma; Kyriaki Kaplanidou Purpose The purpose of this paper is to understand how team identification and country influence professional baseball team spectators’ evaluations of service quality factors, perceived value and future behavioral intentions. Design/methodology/approach Data...
Journal Articles
The effect of service quality on foreign participants’ satisfaction and behavioral intention with the 2016 Shanghai International Marathon
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International Journal of Sports Marketing and Sponsorship (2020) 21 (1): 91–105.
Published: 19 September 2019
...Yi Xiao; Xiaoling Ren; Pei Zhang; Antonnette Ketlhoafetse Purpose The purpose of this paper is to examine foreign participants’ service quality, satisfaction and behavioral intention during the 2016 Shanghai International Marathon, and to gain a better understanding of the impact of service...
Journal Articles
Examining service quality and social impact perceptions of the 2016 Rio de Janeiro Olympic Games
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International Journal of Sports Marketing and Sponsorship (2018) 19 (2): 160–177.
Published: 08 May 2018
...Tiago Miguel Ribeiro; Abel Correia; Rui Biscaia; Carlos Figueiredo Purpose The purpose of this paper is to examine the effects of service quality on perceived positive and negative social impact of the 2016 Rio de Janeiro Olympic Games. Design/methodology/approach A field study was conducted...
Journal Articles
Effect of the stadium occupancy rate on perceived game quality and visit intention
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International Journal of Sports Marketing and Sponsorship (2017) 18 (2): 166–179.
Published: 02 May 2017
... goods are most important for consumers and maximizing these elements to improve the perception of quality related to experience are also important in this regard. Spectator sports have been categorized as typical experience goods for which service quality is an important marketing consideration. Most...
Journal Articles
Spectator perception of service quality attributes associated with Shanghai Formula One: Importance and performance analysis approach
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International Journal of Sports Marketing and Sponsorship (2016) 17 (2): 153–171.
Published: 29 April 2016
...Suk-kyu Kim; Brian H. Yim; Kevin K. Byon; Jae-Gu Yu; Sung-Min Lee; Jae-Ahm Park Purpose – The purpose of this paper is to examine spectator perceptions of service quality at the Formula One (F-1) event in Shanghai by means of Martilla and James’ Importance and Performance Analysis (IPA...
Journal Articles
Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events
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International Journal of Sports Marketing and Sponsorship (2013) 14 (2): 51–73.
Published: 01 January 2013
.... Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events Keywords Value creation consumption value service quality hedonic consumption sporting events Masayuki Yoshida Assistant Professor of Sport Management, Biwako Seikei Sport College...
Journal Articles
Perceived service quality and life satisfaction: the mediating role of the actor's satisfaction-with-event
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International Journal of Sports Marketing and Sponsorship (2012) 13 (4): 7–24.
Published: 01 July 2012
...Lung Hung Chen; Mei-Yen Chen; Yun-Ci Ye; I-Wu Tung; Chih-Fu Cheng; Shen Tung The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would...
Journal Articles
A re-examination and extension of measuring perceived service quality in Physical Activity and Sports Centres (PSC): QSport-14 scale
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International Journal of Sports Marketing and Sponsorship (2012) 13 (3): 26–45.
Published: 01 April 2012
...Süleyman Murat Yildiz; Ali Kara The research presented in this study replicates and extends the QSport-10 scale proposed by Rial, Varela, Rial and Real in their 2010 study, by incorporating the Programme dimension into the original measurement of service quality in Physical Activity and Sports...
Journal Articles
A service quality framework in the context of professional football in Greece
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International Journal of Sports Marketing and Sponsorship (2011) 12 (4): 57–71.
Published: 01 July 2011
...Nicholas D Theodorakis; Kostas Alexandris; Yong Jae Ko This study examines the mediating role of Overall Service Quality in the service quality-customer satisfaction relationship in the context of professional football. Quantitative data were collected from a survey of 415 spectators attending...
Journal Articles
Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
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International Journal of Sports Marketing and Sponsorship (2009) 11 (1): 41–54.
Published: 01 October 2009
... of which characteristics of a service attribute will best define its quality and impact on spectator behaviour by understanding the causal relationship between perceived service quality (PSQ) and satisfaction. © 2009 by Winthrop Publications Limited 2009 licensed reuse rights only service...
Journal Articles
A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction
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International Journal of Sports Marketing and Sponsorship (2003) 5 (1): 3–23.
Published: 01 March 2003
... reuse rights only Services marketing holistic model service quality value satisfaction 20 08 2002 Hans M. Westerbeek David Shilbury Keywords: Services marketing, holistic model, service quality, value, satisfaction Hans M. Westerbeek, Deakin University, Faculty of Business and Law...
