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1-4 of 4
Keywords: spectator sports
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (2): 343–370.
Published: 22 November 2024
...Kwangho Park; Gi-Yong Koo; Minkil Kim; Sanghoon Kim Purpose The purpose of this study is to (1) identify the factors that affect the adoption of virtual reality (VR) for spectator sports, (2) examine the differences in the factors among the four adopter categories (i.e. continuers, discontinuers...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2011) 13 (1): 55–77.
Published: 01 October 2011
... direction. © 2011 by Winthrop Publications Limited 2011 licensed reuse rights only NCAA basketball constraints motivators hierarchy moderators spectator sports Factors influencing spectator sports consumption: NCAA women s college basketball Keywords NCAA basketball constraints motivators...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2011) 12 (4): 57–71.
Published: 01 July 2011
.... Overall Service Quality was shown to mediate the relationship between the five dimensions of service quality and fans' satisfaction. service quality satisfaction spectator sports football A service quality framework in the context of professional football in Greece RESEARCH PAPER Keywords service...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2002) 3 (4): 35–59.
Published: 01 January 2002
...; and 3) teams understanding that customers needed assistance in the activation of sponsorship programs. Eduselling corporate sales spectator sports relationship marketing Tony Lachowetz Keywords: Eduselling, corporate sales, spectator sports, relationship marketing Tony Lachowetz, Assistant...
