Issues

Strategic challenges for the marketing of services internationally

Rajshekhar G. Javalgi; D. Steven White
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The human values’ lenses of country of origin images

George Balabanis; Rene Mueller; T.C. Melewar
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Segmenting the Arab markets on the basis of marketing stimuli

Nizar Souiden
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National identity and NATID: An assessment in Yemen

Charles Chi Cui; Edward I. Adams
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Globalization and reluctant buyers

Taewon Suh; Ik‐Whan G. Kwon
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Book Review

Entry and Co‐operative Strategies in International Business Expansion

Jeryl Whitelock
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